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ARTIFICIAL INTELLIGENCE Revolutionizing Marketing with Artificial Intelligence
INTRODUCTION Digital advertising is evolving rapidly with AI at its core. AI enables smarter targeting, personalization, and automation. This presentation explores how AI is transforming digital ads.
WHAT IS AI IN DIGITAL ADVERTISING? AI refers to the use of machine learning, natural language processing, and predictive analytics in ad strategies. It helps automate decisions and optimize campaigns in real time.
Key Applications of AI Programmatic Advertising ✅ Predictive Analytics & Audience Segmentation ✅ Dynamic Creative Optimization ✅ Chatbots & Conversational Ads ✅ Voice & Visual Search Ads
Programmatic Advertising Automated ad buying using AI algorithms. Real-time bidding for digital ad space. Benefits: efficiency, cost reduction, better ROI.
Personalized & Dynamic Ads AI analyzes user behavior, preferences, and history. Serves tailored ads (e.g., dynamic product ads). Drives higher engagement and conversion rates.
PERSONALIZED & DYNAMIC ADS AI ANALYZES USER BEHAVIOR, PREFERENCES, AND HISTORY. SERVES TAILORED ADS (E.G., DYNAMIC PRODUCT ADS). DRIVES HIGHER ENGAGEMENT AND CONVERSION RATES.
AI-POWERED ANALYTICS AI PREDICTS TRENDS AND AUDIENCE BEHAVIOR. IMPROVES TARGETING ACCURACY. PROVIDES ACTIONABLE INSIGHTS FROM LARGE DATA SETS.
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