business to consumer internet marketing n.
Skip this Video
Loading SlideShow in 5 Seconds..
Business-to-consumer Internet Marketing PowerPoint Presentation
Download Presentation
Business-to-consumer Internet Marketing

Loading in 2 Seconds...

play fullscreen
1 / 10

Business-to-consumer Internet Marketing - PowerPoint PPT Presentation

  • Uploaded on

Business-to-consumer Internet Marketing. Week 13. Some Definitions. Virtual or electronic mall – a web site that brings together different electronic retailers at a single virtual (online) location.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Business-to-consumer Internet Marketing' - eldon

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
some definitions
Some Definitions
  • Virtual or electronic mall – a web site that brings together different electronic retailers at a single virtual (online) location.
  • Destination store – a retail store which the merchandise, selection, presentation, pricing or other unique feature acts as a magnet for customers
internet retail market irm
Internet Retail Market (IRM)
  • Established retailers using the IRM strategically or tactically as a marketing tool
  • Virtual merchants designing their operating format to accommodate the demands of online trading
  • Intermediaries who link Internet technology and retail suppliers with the consumer
  • Manufacturers using the Internet to take their goods direct to the consumer
a model of internet retail market
A Model of Internet Retail Market

Virtual merchants


Existing retailers









Internet retail


Replace current

trading environment?

Complement current

trading environment?

types of retail companies
Types of retail companies
  • Those operating from fixed-location stores, such as department and convenience stores
  • Non-store-based operations, such as catalogue retailing and direct selling
  • Internet retailing has rapidly emerged emulating non-store-based operations
components of irm
Components of IRM
  • Online retailers
  • Online consumers
  • Online products
informational functions
Informational Functions
  • Product information
  • Financial information
  • Company information
  • Educational information
  • Press releases
  • Recruitment information
interactive functions
Interactive Functions
  • Marketing communication tool
  • Direct communications
  • Marketing research tool
  • Sales channel
factors influencing adopter behavior
Factors influencing adopter behavior
  • Accessibility
  • Costs
  • New markets
  • Technical considerations
  • Logistics
themes affecting retail adoption of irm
Themes affecting retail adoption of IRM
  • Internal inhibitors and facilitators
    • Appropriate products
    • Resource availability
    • Strategic vision
    • Assessment strategy
  • Environmental inhibitors and facilitators
    • Competitive pressures
    • Market for internet trade
    • Technological considerations
  • The Internet’s comparative advantage over existing retail channels
    • Market development opportunities
    • Technological capabilities
    • Financial potential
    • Marketing opportunities
    • Ethical considerations