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Explore challenges and opportunities of intercultural communication, learn about cultural variations, and overcome negative mindsets. Discover the importance of recognizing cultural differences, steps to improve communication skills, and methods for clear writing in multi-language business settings.
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Learning Objectives • Discuss the challenges and opportunities of intercultural communication • Define culture and explain how it is learned • Define ethnocentrism and stereotyping, then give three suggestions for overcoming these limiting mindsets
Learning Objectives • Explain the importance of recognizing cultural variations and list eight categories of cultural differences • Identify the steps you can take to improve your intercultural communication skills • List seven methods for writing clearly in multi-language business environments
Communication in a Diverse World • The concept of diversity • Individual characteristics • Individual experiences • Intercultural communication • Cultural backgrounds • Cultural differences
Opportunities in a Global Marketplace • Worldwide competition • Growth opportunities • Increased revenues
Advantages of a Diverse Workforce • Connect with customers • Expand talent pool
Challenges of Intercultural Communication • Motivating employees • Communicating with employees • Promoting harmony and cooperation
Enhancing Sensitivity to Culture and Diversity • Understanding the concept of culture • Overcoming ethnocentrism and stereotyping • Accepting variations in a diverse world • Adapting to other business cultures • Adapting to U.S. business culture
The Concept of Culture • Shared system • Priorities • Attitudes • Behaviors
Characteristics of Cultures • Cultural assumptions • Automatic • Coherent • Complete
Negative Cultural Attitudes • Ethnocentrism • Xenophobia • Stereotyping
What is Cultural Pluralism? • Accepting multiple cultures • Avoiding assumptions • Avoiding judgments • Acknowledging distinctions
Contextual Legal and ethical Social Nonverbal Age Gender Religion Ability Recognizing Variations in a Diverse World
Cultural Context • Decision-making practices • Problem-solving techniques • Negotiating styles
Legal and Ethical Behavior • Seek mutual ground • Withhold judgment • Send honest messages • Respect differences
Social Behavior Differences • Work and success • Roles and status • Use of manners • Concepts of time • Future orientation • Openness and inclusiveness
Nonverbal Differences • Greetings and touching • Personal space • Facial expressions • Eye contact • Posture • Formality
Differences in Age • Youth-oriented • Senior-oriented • Multi-generational
Gender Differences • Existing company cultures • Communication styles
Religious Differences • Personal beliefs • Workplace issues
Ability Differences • Assistive technologies • Customers • Colleagues • Employees
Adapt to Other Cultures • Acknowledge your biases • Ignore the “Golden Rule” • Be tolerant, respectful, and flexible • Practice patience and keep a sense of humor
U.S. Business Culture • Individualism • Equality • Privacy and personal space • Time and schedules • Religious beliefs • Communication styles
Improving Intercultural Communication • Study other cultures and languages • Respect communication styles • Speak and write clearly • Listen carefully to others • Use interpreters or translators • Help others adapt to your culture
Studying Other Cultures • Social customs • Clothing and food • Political patterns • Religion and social beliefs • Economics and business • Ethics, values, and laws
Learning Languages • Facilitate communication • Promote business relationships
Respecting Communication Preferences • Degree of formality • Level of directness
Clear Language Conciseness Transitional Elements International Addresses Numbers and Dates Slang, Jargon, or Idioms Humor and Culture Audience Expectations Writing Clearly
Speaking and Listening • Intercultural conversations • Speaking with others • Listening to others
Translators or Interpreters • Human beings • Interpretation, cultural context, nonverbal cues • Computers • Translation, words and phrases, gist of the message
Helping Others Adapt • Business communication • Offer useful advice • Simplify the process