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Social Media and First Financial Bankshares. Dave Hogan September 21, 2009. What Is Social Media?. What Is Social Media?. Community : Social media all about being connected with other people and building relationships

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social media and first financial bankshares

Social Media andFirst Financial Bankshares

Dave Hogan

September 21, 2009

what is social media1
What Is Social Media?
  • Community: Social media all about being connected with other people and building relationships
  • Conversation: Social media is about creating two-way dialogue with employees, customers, investors and other audiences.
  • Cost-effective: Social media expands the communication channels at nominal added cost.
the social media revolution
The Social Media Revolution

“Banks are increasingly realizing the need to implement a social media solution in order to differentiate themselves from the competition and to take an early stake in winning over the hearts and minds of the social network generation.”

-- Jesse Torres, “Community Banker’s Guide to Social Network Marketing,” December 2008

the social media revolution1
The Social Media Revolution

“New media channels are changing everything …

“These changes are even bigger than those of 1928 (radio) and 1960 (TV).” -- Merrie Spaeth, Spaeth Communications, Texas Banking Magazine, August 2008

social media revolution youtube video
Social Media Revolution – YouTube video

Social Media Revolution -- YouTube Video

slide7
300 million users
  • Adding 800,000 new members per day!
  • Users post comments, photos, videos, profiles
  • Not just for college students anymore
  • Companies can post profiles, promotions on Facebook
  • Customers can (and will) talk back
corporate uses for facebook
Corporate Uses for Facebook
  • Post a corporate profile
  • Post news releases
  • Announce marketing promotions
  • Post photos, videos
  • Recruit new employees
  • Link back to bank Web sites
  • Dialogue with customers
arvest bank arkansas7
Arvest Bank (Arkansas)

Customer feedback makes this media “social”

arvest bank arkansas8
Arvest Bank (Arkansas)

Customer feedback makes this media “social”

twitter growing in popularity
Twitter Growing in Popularity
  • Comments limited to 140 characters
  • Similar to text messaging (“SMS of the Internet”)
  • 6 million unique visitors per month; 55 million visits per month
what can you say in 140 characters
What can you say in 140 characters?
  • Banking story in Clarion Ledger: http://tinyurl.com/ls2jhz Many ways to avoid these fees - we can help
  • Check out 2Q earnings for RNST http://ow.ly/hU2P
  • Best of the Bunch- Renasant Bank ranks in Top 100 Mid-Tier Banks! http://ow.ly/iJ9V
  • Renasant CEO Robin McGraw featured in Mississippi Banker Magazine: http://tinyurl.com/mogk6l
what can you say in 140 characters1
What can you say in 140 characters?
  • free popcorn in North MS, fresh cookies in Nashville - get out of the heat and visit your local Renasant today.
  • Who knew paying bills and getting statements electronically could save some much...check it- http://payitgreen.org/consu...
  • Ann Stanford has been w/ RNST in Tupelo 50 yrs! Celeb. tomorrow 4-5:30 pm at main office in Tupelo - and she is NOT retiring!
corporate uses for twitter
Corporate Uses for Twitter
  • Post existing disclosure items such as news releases, new PPT presentations and SEC filings
  • Draw traffic to corporate Web sites
  • Promote new products, services
  • Announce marketing promotions, contests
  • Respond to emergencies
  • Answer customer questions
slide28
A business version of Facebook

More than 45 million users in 200 nations

A new member joins LinkedIn every second

Executives from all Fortune 500 companies are on LinkedIn

Useful for posting corporate profile, news releases

social media best practices for investor relations
Social Media Best Practices for Investor Relations
  • Only disclose material information on social media that has already been disclosed through traditional channels.
  • Use Twitter and other social media to announce news releases, IR conference appearances, etc.
  • Monitor social media to watch for rumors, false information that could impact stock prices.
social media s role in corporate communications
Social Media’s Role in Corporate Communications

Social media is part of an integrated, comprehensive, corporate communication plan

  • Video
  • Intranet and Web sites
  • Newsletters
  • Financial education
  • Town hall meetings
  • Special events
  • Proactive media outreach
social media at ffin recommendations page 1
Social Media at FFIN – Recommendations (page 1)
  • Set objectives, strategy for social media at FFIN.
  • Secure our name on all major social media platforms.
  • Monitor social media sites, whether we participate or not.
social media at ffin recommendations page 2
Social Media at FFIN – Recommendations (page 2)
  • Establish a written social media policy.
  • Decide who will manage social media program and “speak” for us online.
  • Inform employees about online rules of engagement.
  • Incorporate rules into new-employee orientation.
  • Focus first on launch of Twitter, followed by Facebook and LinkedIn.