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Principles of great science communication in the context of bio-tech and bio-safety. Principles of effective science communications. Prioritization. Delivery. Framing. Know your venue Careful selection of channels Careful selection of language Logical delivery Effective use of voice

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principles of effective science communications
Principles of effective science communications

Prioritization

Delivery

Framing

  • Know your venue
  • Careful selection of channels
  • Careful selection of language
  • Logical delivery
  • Effective use of voice
  • Body language.
  • Effective use of visuals.
  • Need for clear communications objectives and goals.
  • Clear target audiences
  • Need for clear, succinct messages.
  • Limited use of jargon and acronyms
  • Repetition is key. The more the better
why communicate
Why communicate?
  • Build VIRCA’s brand and identity
  • Support the project team’s advocacy and build the organization’s reputation
  • Support outreach to build strong partnerships
  • Assist efforts to mobilize resources and deepen donor relations
  • Promote internal sharing of information

Brand Building and Positioning

Advocacy, resource mobilization, etc.

Internal Communications and Reputation Management

principles of science communication in the context of biotechnology
Principles of science communication in the context of biotechnology
  • Be well prepared. Provide clear synthesis, visualization & context.
  • Relate to audience – provide big picture to local relevance.
  • Simplify terms but not content (don't dumb it down, do raise the bar).
  • Use a key for unfamiliar visual elements.
  • Consistent style and format for continuity.
  • Lose the jargon; Make it easy for your audience to understand you by defining all unfamiliar terms.
  • Minimizeacronym use.
  • Engage audience: prepare for and invite questions.
  • Create great designs and use color, but use it judiciously
what makes a great public presentation
What makes a great public presentation?

A great talk is not just a good paper or power point presentation. It has to stand out in terms of structure, content, style and length.

Balance between detail, clarity and time

Enthusiasm

1. Form

You must know and understand you audience and endeavor to deliver the presentations with great enthusiasm. An audience will forgive you for a shallow presentation of you are enthusiastic.

Connecting with your audience

  • Presentations have three key components
  • Content– getting the right content mix is critical.
  • Style – Style is very critical and separates an effective speaker from an ineffective one.
  • Visual aids – They are the least effective part of the presentation.

Content

2. Content

planning is key to delivery of a great presentation
Planning is key to delivery of a great presentation

To deliver an unforgettable presentation

Analyze your audience

Set your objectives

Prepare, prepare, prepare!

Ensure you tailor your presentation to your audience. Don’t be a lazy presenter who uses power point as an excuse to bore people!

What key ideas do you want to get across? Pick three big ideas and stick to them. The human brain cannot absorb much more.

Gather your data and material.

Super-prepare your intro and prepare your exit line

slide9

SEVEN STEP PROCESS OF ENSURING EFFECTIVE COMMUNICATION

Challenge

Proposed Action

Generic presentations to various audiences

Identify who you want to communicate with and categorize them.

Lack of clarity on the objective

Determine the objective: Determine the communications needs for each group

No clarity on existing relationships

Describe desired relationship. Understand the people you are planning to target.

No effort put towards clear message design

Define clear messages. What are the three key points that you want to put across? (Refer to Mackay’s 10 laws of Human Communications)

No clear call to action

Decide in advance what actions/ activities you would like taken after your talk.

No understanding of the impact of the presentation.

Ensure that you have a proper evaluation process to enable you improve your presentations in future.

structure 5 box talk
Structure: 5 Box talk
  • CONCLUSION
  • POINT 1
  • POINT 1
  • POINT 1
  • INTRODUCTION