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Francisco Samuel – Internet Consultant

Francisco Samuel – Internet Consultant. Francisco Samuel. BS Computer Science SMU - 1987 Torch Photographer. eCommerce Conference 2011. S earch E ngine O ptimization. Mount Washington. YAHOO!. Y et A nother H ierarchical O fficious O racle Founded by Jerry Yang & David Filo

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Francisco Samuel – Internet Consultant

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  1. Francisco Samuel – Internet Consultant www.abacus-software.com

  2. Francisco Samuel BS Computer Science SMU - 1987 Torch Photographer www.abacus-software.com

  3. eCommerce Conference 2011 Search Engine Optimization www.abacus-software.com

  4. Mount Washington www.abacus-software.com

  5. YAHOO! • Yet Another Hierarchical Officious Oracle • Founded by Jerry Yang & David Filo • Based on categories and sub-categories • An exercise in sleep deprivation • Results were keyword driven www.abacus-software.com

  6. Keywords www.abacus-software.com

  7. Gaming Search Engine <meta name="keywords" content="phpdesigner, php designer, php ide, php editor, php, ftp, sftp, apache, sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx , sex, porn, pamela anderson video, britney spears, xxx”> www.abacus-software.com

  8. Gaming Search Engine www.abacus-software.com

  9. Search Engine Results Page – SERP www.abacus-software.com

  10. Google • Larry Page, Sergey Brin • Research project at Stanford University • Carl Page, Ph.D. CS 1965, a “pioneer in CS and AI“ • Brin’s, born in Russia, his father and grandfather were mathmaticians www.abacus-software.com

  11. Page Rank Algorithm – PR www.abacus-software.com

  12. Page Rank www.abacus-software.com

  13. Links www.abacus-software.com

  14. Links www.abacus-software.com

  15. Page Rank – PR www.abacus-software.com

  16. Search Engine Results Page – SERP www.abacus-software.com

  17. Google SEO Starter Guide www.abacus-software.com

  18. Google Webmaster Guide • Good product / service • Good content / Information architecture • Titles / Keywords • Site structure / Navigation • Anchor text / Image optimization • Header tags • robots.txt / sitemap.xml www.abacus-software.com

  19. Marketing • Keyword research • Market research • Know your audience • Know your product / service • Study your competition • Develop a strategy / Plan • Chase the ‘long tail’, not the head www.abacus-software.com

  20. Google Webmaster Tools www.abacus-software.com

  21. Google Keyword Analysis www.abacus-software.com

  22. Google Analytics www.abacus-software.com

  23. Circle of Trust www.abacus-software.com

  24. Circle of Trust Matt Cutts I'm the head of the webspam team at Google. www.abacus-software.com

  25. Circle of Trust Matt Cutts Vanessa Fox Creator/Developer of Webmaster Tools at Google. www.abacus-software.com

  26. Circle of Trust Lara Lippay Matt Cutts SEO Program Manager for Yahoo Vanessa Fox www.abacus-software.com

  27. Circle of Trust Lara Lippay Matt Cutts Search Quality Analyst @ Google... A Portuguese guy Tweeting about Google, SEO, Search & random stuff. I also blog in PT and EN... Yes I'm a Webspam assassin :) Vanessa Fox Pedro Dias www.abacus-software.com

  28. Circle of Trust CEO & Co-Founder, SEOmoz Lara Lippay Matt Cutts Rand Fishkin Vanessa Fox Pedro Dias www.abacus-software.com

  29. Circle of Trust Lara Lippay Matt Cutts Rand Fishkin Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. Vanessa Fox Pedro Dias Google webmaster tools www.abacus-software.com

  30. Validation www.abacus-software.com

  31. Validation www.abacus-software.com

  32. Internet is Global www.abacus-software.com

  33. Some Random Tweets www.abacus-software.com

  34. Panda www.abacus-software.com

  35. Spam Clock www.abacus-software.com

  36. Content Farms www.abacus-software.com

  37. Content Farm Links www.abacus-software.com

  38. Link Building • Sponsor a local charity • Sponsor a local business event • Speak at local events • Create your own event • Vendors in exchange for promotions • Testimonials for products/services • Link in blog/newsletter • Write press-releases • Exchange links with clients www.abacus-software.com

  39. Google Strikes Back • The Dirty Little Secrets of Search – NY Times – (jcpenny.com) • Google Penalizes Overstock for Search Tactics – NY Times (overstock.com) www.abacus-software.com

  40. Panda • Algorithm change • Targeted at content farms • Targeted at low quality content (schemes) • Some sites were effected (10%) • Companies were irate and demanded an explanation www.abacus-software.com

  41. Panda www.abacus-software.com

  42. 0 * 70% = Zero www.abacus-software.com

  43. Social Media – Does it Rank? www.abacus-software.com

  44. Going Mobile – Smartphones www.abacus-software.com

  45. Mobile Numbers (2010) • There are 1 Billion mobile devices in the world • 12% of Google searches were from a mobile device • 50% of mobile users search • Average American spends 2.7 hours/day • 33% of Facebook’s 600+ Millions users • 50% of Twitter’s 165+ Million users • 200+ Million daily views on YouTube • Women 35-54 are most active • Web site optimization for mobile www.abacus-software.com

  46. SEO Experts www.abacus-software.com

  47. Anchor Tag To subscribe to our newsletter Click Here Subscribe to our newsletter www.abacus-software.com

  48. Francisco Samuel me@franciscosamuel.com 508 243-0999 @franciscosamuel www.abacus-software.com

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