Agenda

1. Agenda Intro to STAR Method • BEFORE the interview… • WHAT is STAR? • WHEN do I use it? • WHY should I use it? • HOW do I use it? • Activity • Wrap-up • Questions Fall Elective Preview & Registration Information

2. Marketing Professor Doug Bowman

3. MARKETING AREA FTMBA Core and Electives 2013-14 (version Jun.24, 2013)

4. 2013-14 FT-MBA Marketing Curriculum Marketing Mgmt (core) * = Experiential ‘Lab’ Course Tools / Knowledge Electives Marketing Functions Implementation and Industry Electives Market Intelligence & Cust. Insights Product & Brand Management Marketing Strategy Consultancy* (2yr pgm) Consumer Behavior Digital Marketing & Social Media Strat. Marketing Analytics Consultancy* Marketing Strategy and CRM Integrated Mktg Communications Directed Study Marketing Seminar (Global) Channel Strategy Sales and Business Development Syndicated Data Analysis (module)

5. 2013-14 FT-MBA MKT Courses by Semester (n) denotes number of sections

6. Class of 2014, 1-Year Program Q: What should my schedule look like if I want as much Marketing depth as possible? Q: I am on the finance or consulting tracks. What marketing electives should I consider?

7. B543Digital Marketing & Social Media Strategy Fall 2013 (day & eve) Topics • Web metrics and analytics • Recommendation systems • Online advertising • Experimentation • Social media • Mobile Career Relevance • Digital marketing • Media planning and creative strategy • Marketing analytics • Integrated marketing communications • Social media marketing • Search engine marketing

8. B546Integrated Marketing Communications Fall 2013 (day) Overview Students develops expertise in the IMC process of planning, developing executing, evaluating and controlling the use of various promotional mix elements to effectively communicate with target audiences. Career Relevance • Brand management (CPG, industrial, services) • Advertising agencies: account executives, media planners, researchers • Digital marketing • General managers of companies utilizing advertising

9. B641GMarketing Seminar (global) Fall 2013 (day) Topics • Analysis of the marketing implications of contemporary problems facing business today • Topics change each semester. Recent topics include globalization, consolidation of markets, managing in mature markets, and changing customer demographics This course counts towards the Global depth requirement. Career Relevance • Consulting • General management • Brand management (CPG, industrial, services) • Global business • Entrepreneurs • Hi-tech

10. B646Consumer Behavior Fall 2013 (day) Topics • Qualitative research methods • Needs and values • Memory and information processing • Attitudes • Consumer decision making • Social and cultural influences Career Relevance • Brand management (CPG) • Business development • Innovation practice • Consumer insights and market knowledge • Consulting

11. B649Marketing Strategy and Cust. Relationship Mgmt Fall 2013 (eve) Topics • Competitive marketing strategy • Marketing resource allocation • Market opportunity assessment • Marketing analysis and planning • Customer analysis and valuation • Strategy evaluation tools Career Relevance • Consulting • General management • Customer insights and customer analytics • Brand management (CPG, industrial, services) • Entrepreneurs • Hi-tech

12. Information Systems & Operations Mgmt (ISOM) Professor Steve Stuk

13. ISOM Electives

14. MBA Career CenteredCurriculum Guide Business Technology Operations & Strategy

15. Fall Offerings* • BUS 555/555P Appcology: New Commerce Infrastructure Systems (NCIS) • BUS 650/650P. Decision Modeling - Prerequisite: BUS 550 • BUS 653. Operations Strategy • BUS 657/657P. Data Analytics & Visualization • BUS 659/659P. Process Analysis and Six Sigma Spring Offerings* • BUS 553G. Supply Chain Management • BUS 556/556P. Analytics for e-Markets • BUS 557. Management Science in Spreadsheets • BUS 558/558P. Project Management & Collaboration • BUS 651/651P. Strategic Decision Analysis • BUS 652/652P. Healthcare Operations & Technology Management • BUS 655/655P Business Forecasting • BUS 658G. Economics & Psychology of Political Violence & Terrorism *subject to change

16. BUS 555/555P. Appcology: New Commerce Infrastructure Systems(evening) The course will explore issues associated with the emerging types of applications and services changing forms of software ecosystems and commerce interactions. We will involve both design and development of real apps, gizmos, widgets. Engage in New Software Environments: With the assistance and experience of actual app developers, we will explore the design and creations of these “snack-size “applications for mobile and desktop environments. The course will consider the opportunities for new patterns of communication between organizations and their mobile stakeholders. (Visit http://www.emory.edu/BUSINESS/app/for more information)

17. 650/650P. Decision Modeling - Prerequisite: BUS 550(evening offering) Advanced topics and tools for analysis of decision problems, focusing on modeling the real-world complications that are simplified away when introducing decision analysis. This means learning to extend decision analysis concepts and techniques to include attitudes about risk, multiple conflicting objectives, complex uncertainties (requiring Monte Carlo simulation), complex alternatives (requiring linear programming and other optimization techniques), and dynamic interactions. In addition, we must learn the subtleties of applying quantitative modeling techniques to managerial and strategic settings in organizations. (Contact: stephen.stuk@emory.edufor more information).

18. BUS 653. Operations Strategy (day and evening offering) This course aims to assist students in formulating an operations strategy and in evaluating its impact on the bottom line.  The course considers a variety of possible ways in which to compete on operations, including low cost, high quality, flexibility or speed of customer response, and innovation.  In doing so, the course also examines the complexities associated with global operating systems, including the hidden costs of outsourcing and offshoring. (Contact: eve.rosenzweig@emory.edufor more information)

19. 657/657P. Data Analytics & Visualization (evening offering) A course on automated Decision Support tool development in Excel and associated platforms.  In this course, students will learn to develop analytical tools, informational frameworks and visual interfaces for improving resource-usage and process effectiveness. We will deal with application integration, multiple approaches to analytical methods and design issue for leveraging simulation and simulation optimization. (Contact: Elliot.Bendoly@emory.edufor more information).

20. BUS 659/659P. Process Analysis and Six Sigma (evening offering) Process analysis is a key component of Six Sigma programs. Six Sigma is an approach for performance improvement that was made famous by GE and is currently being implemented by thousands of companies. The analytical skills you learn in this course are important to many employers and can be foundational for a career in operational performance improvement. (Contact geaston@emory.edu for more information)

21. All offerings are open to both day and evening MBA students

22. Accounting Professor Grace Pownall

23. Electives Taught by GBS Accounting FacultyFall 2013 • 612A and 612B Financial Reporting I Prof. Black • 619G Information and Global Capital Markets Prof. Pownall • 618 Auditing Prof. Rodgers • 615 Federal Tax Prof. Crosson

24. Organizations & Management (O&M) Professor Rodney Lacey

25. Fall 2013 Electives • Negotiations • Managing Groups & Teams • Business and Society • Multinational Firms & Strategy • Strategy & Organizations in the Health Care Sector • Leading & Managing Change • Entrepreneurship • Applied Entrepreneurship

26. Guide for today: Rodney Lacey • History • U. Florida, UC Irvine, London Business School, UC Davis • PhD – Northwestern (Organization Behavior & Sociology) • Teach at Emory: core strategy and organization behavior, elective on managing change • Research in new industry formation, legitimating new professions, accident explanation routines

27. Diverse world of organizations and management Change Innovation Entrepreneurship Structure Organizations Formulation Strategy Networks Groups Individuals Industry Context Leadership Competition Society, Nation, Culture

29. BUS 632: Negotiations • Manage conflict constructively and enhance leadership effectiveness • Build specific skills required to craft agreements on behalf of your organization • Deeper theoretical understanding of interpersonal, group and inter-org conflict • Experientially learn by simulation exercises • Immediately practical and life-long value

30. BUS 537: Managing Groups and Teams • Success determined by group, not individual performance • Consulting, financial deal-making, product management, etc. • Groups are foundation of leadership • Example topics • Group composition and selection • Efficient and effective group process design • Leading and managing groups within the larger organization • Group decision making and creativity • Experiential learning with exercises in group dynamics

31. BUS 532: Business and Society Corporations are being held accountable to not just shareholders, but many other internal and external stakeholders. This course gives a broad perspective on the challenges and opportunities of business in society, such as maintaining legitimacy, acquiring resources, building partnerships, and solving complex global problems. • Example topics • Corporate responsibility • Cause/green marketing • Ethical consumerism • Lobbying and Super PACs • Human rights and labor • Climate change • NGOs and social movements • Group Project on real organizations (e.g., Trucost and UNICEF) • Speakers from IHG, Coke, Footprint Talent, Carter Center • For further information contact Wesley Longhofer, PhD First step in Social Enterprise @ Goizueta curriculum

32. BUS 635: Multinational Firms and Strategy • Firms and countries in a global economy • links between country context and firm performance • evidence based strategy • financial performance vs. cost of capital • measurement of differences across firms and markets • empirical differences among countries/within industries • integrates strategy with accounting, finance, and economics • Advanced strategy course • choice among competing models • matching specific models to firm/industry/country

33. BUS 506: Strategy & Orgs - Health Care Sector Health care industry operates on different rules than any other, and they are changing • Example topics • Changing basis of competition in health care • Changing organization of health firms and networks • Relationship to politics and institutions • Professional and ethical interactions

34. Bus 633: Leading and Managing Change • Change is hard, risky, and yet a constant challenge • Design and plan systemic organizational change • Change for strategic advantage • Corporate integration (esp. after M&A) • Leading and making change happen • Political, social, and cultural obstacles • Consultants mostly do change management • Innovators succeed or fail in organization implementation

35. BUS 636: Entrepreneurship First class in entrepreneurship curriculum • Focus on all the elements leading up to the launch of a new business • Study real life examples of both successful and failed business ventures • Development of an idea into a business plan

36. BUS 661: Applied Entrepreneurship Second class in entrepreneurship curriculum • Focus on “how to” build, launch, manage, grow and sell a new venture • Provides a set of analytical and solution building methodologies that apply across industries and organizational settings • Provides experience in running a fictional business from the perspective of the CEO and top management team

37. BUS 534: Networks and Organizations Human capital (i.e., what we know) is important, actual achievement is likely to be determined by our social capital (i.e., who we know). Management of networks is critical to business success. • Topics explored where networks matter • Careers • Incentives and behaviors are shaped by social networks • Business opportunities/constraints for mgrs, firms, and entrepreneurs. • Generate and lead high-performing teams and organizations • Tools • Network mapping and analysis of personal and org networks • In-class simulations and exercises • Cases (e.g., LinkedIn, HP-Cisco, eHarmony) CANCELLED

38. Finance Professor Nicholas Valerio

39. GBS Finance Electives Fall 2013

40. BUS 502 Economic Environment of Business BUS 524 Sports Finance BUS 620 Advanced Corporate Finance BUS 621 Corporate Governance & Firm Value BUS 622 Doing Deals: Private Equity BUS 623 Security Analysis & Portfolio Management BUS 624 Derivative Asset Analysis BUS 627 International Finance BUS 628 Investment Banking BUS 680 Illiquid Alternative Investments BUS 685 Private Equity Investing BUS 582 Real Estate Law BUS 625 Real Estate Finance Finance Electives

41. Finance Electives

42. Finance Electives CorporateFinance FinancialInstitutions Financial Markets 621 Corporate Governance& Firm Value 628 Investment Banking 623 Security Analysis & Portfolio Management 620 Advanced Corporate 622 Doing Deals: Private Equity 624 Derivative Asset Analysis 680 Illiquid Alternative Investments 685 Private Equity Investing 627 International Finance

43. Finance Electives

44. Questions? Finance Electives

45. GBS Finance Electives Fall 2013

46. Goizueta Advanced Leadership Academy (GALA) Harriet Ruskin

47. Fall 2013 Enrollment Information

48. Requirements

49. Registration Course Schedule Notes: • Course numbers (BUS 561) & OPUS numbers (3741) are different • You register in OPUS with the OPUS number • “G” courses count toward the Global requirement • The registrar will send the schedule to you (updated to show you the number of remaining seats in the classes) • OPUS link: www.opus.emory.edu

50. Registration Preparing: • Advising Appointments available • Choose your classes and rank them in order of preference • Once you have chosen your classes, you can “add” them to your OPUS shopping cart (available on July 5th) to be ready for your first round of Registration • Bursar Holds: make sure you do not have any Bursar holds on your account which will prevent you from registering