What Is Digital Marketing & Benefits Of Online Digital Marketing Courses

1. What Is Digital Marketing & Benefits Of Online Digital Marketing Courses Ekeeda Moderator Works at Ekeeda What is Digital Marketing And What Are The Benefits of Online Digital Marketing Courses? Today, we live in an age where things are available at the click of a button. There is a mobile app for every need – Food, clothes, groceries, electronic gadgets, flight tickets, cab, etc. We can buy or book anything via smartphones. Since the advent of the internet, the world has accelerated its pace and it has gone far ahead & faster than it was before. It's astonishing to

2. see how it has altered our day-to-day lives, making them better and easier to live. Our world is now digitalized, and so are the businesses. Customers look for brands that can keep up with the digital pace and give them instant & perfect solutions. In this competitive world, where every business is trying to gain an edge over the competitors, it’s a must to build a unique identity. To fulfill the digital needs of the consumer and give the right path for businesses to grow exponentially, digital marketing has become the need-of-the-hour. What is Digital Marketing? Traditional marketing was a painstaking job - to deploy human resources, print advertisements, put up hoarding, and organize events to create a buzz amongst the customers about your brand. It would take a long time to recall your brand. Digital marketing is an advanced technique that has significantly taken over traditional marketing. Digital marketing refers to the advertisement of products or services through digital platforms such as search engines, websites, social media posts, email, or mobile apps. Using these online media tools and digital marketing techniques, companies endorse their goods, products, or services. Due to this internet-driven world, today consumers heavily rely on digital means to research and get information about the products. Experts suggest around 50&% of consumers rely on search engines and google ads to trust a

3. particular brand or product. It seems modern-day digital marketing is a wide system of channels to which markets should simply onboard their brands. However, online advertising is much more complex than it seems to appear. To enjoy the true pulp of digital marketing, marketers have to dig deep into the vast and intricate cross-channel world to discover new plans and unique strategies to make an impact through engagement marketing. Engagement marketing is the most efficient method wherein we aim to develop meaningful interactions with potential and return customers based on the data collected over time. By engaging customers on the digital landscape, you build brand awareness, display your brand as solutions, and place your business at the forefront to drive customers to buy it. Through efficient digital marketing strategy, marketers can collect valuable insights on the target audience behaviours, age, spending patterns, etc. Companies with good strategies and plans will retain an average of 80-85% of their customers compared to companies with poor media plans. The future of digital marketing surely seems promising with the variety of wearable devices available for them. Forbes forecasts that social media will be more conversational in the B2B segment. Video content will occupy search engine optimization (SEO) purpose and email marketing will become lucrative to the audience. Digital is now the crux of marketing - it has moved from ' One of the things marketers should do' to 'The thing marketers will do first'

4. Digital Marketing For Professionals Digital marketing is one of the most promising skills for any professional who has to play a key role in marketing platforms such as media, PR, corporate communication, etc. It’s evident that marketing professionals who don’t practice digital marketing while bound to lose the race and be left behind in a career. On the other hand, building a digital marketing career will significantly bring higher growth in terms of salary and roles in the industry. A lot of people with great experience and positions such as brand managers in conventional now feel the heat of digital marketing and wish to consider acquiring digital marketing skills. Interestingly, they can now take up senior marketing roles once they acquire the skills. It’s not that digital marketing will eat up the traditional marketing, but the role and budget for digital are increasing and marketing has become integrated. For startups or large organizations, prefer people who did exceptionally well in conventional marketing and utilize their experience in digital marketing skills. Read More: https://ekeeda.com/blog/what-is-digital-marketing-and- benefits-of-online-digital-marketing-courses