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By Hannah Williams, Pujah Shan And Ysabelle Hough!

By Hannah Williams, Pujah Shan And Ysabelle Hough!. From the beginning. Cath Kidston got a £15,000 investment from her friend, in order to start up her own business This gave her enough money to start off her Notting Hill shop in 1993

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By Hannah Williams, Pujah Shan And Ysabelle Hough!

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  1. By Hannah Williams, Pujah Shan And Ysabelle Hough!

  2. From the beginning.. • Cath Kidston got a £15,000 investment from her friend, in order to start up her own business • This gave her enough money to start off her Notting Hill shop in 1993 • She started off selling antique furniture and fabrics such as ironing board covers • She distinctively decorated these with floral prints and patterns • Here are some examples of the ironing board covers: These were a success so she then expanded her business, selling further products!

  3. Cath Kidston herself.. • Cath Kidston moved to London at the age of 18, starting to work for Nicky Haslam, an interior designer – She then set up her own shop • The success of her floral prints and polka-dot home wares has given Cath Kidston an annual turnover of more than £50 million. • In 2008 Cath designed reusable shopping bags for Tesco made from recycled plastic bottles. The project saved millions of bottles from going into landfill sites and raised £425,000 for Marie Curie Cancer Care. • This charity is close to Cath's heart as both her parents died of cancer and she was diagnosed with breast cancer at the age of just 37 • The little dog motif that frequently appears across the Cath Kidston range is based on her Lakeland terrier Stanley. As well as on fabric, Stanley in his distinctive red jacket, appears on a charm bracelet, necklace and kilt pin

  4. Company Facts.. • There are 73 Cath Kidston shops worldwide • She employs 650 full-time members of staff and has 40 stores in the UK, two in Ireland and seven in Japan • In 2009 Cath was awarded an MBE in the New Years Honours List for services to business • Founded – 1993 • Location of Cath Kidston headquarters – West London

  5. Consumer Spending! • Profit growth – 73.11% pa (per annum) • 2011 profit – 16.2m • 2009 profit – 5.4m • 2011 sales – 67.3m • 2011 staff – 518

  6. Technological Developments! In the process of making Cath Kidston products, they use these following things to produce a range of goods and services: • Internet – Research, advertising, websites, online shopping etc. • Irons – To iron fabrics, ensuring a high quality finish on all products • Printers – (printing the floral designs and patterns) • Sewing machines – Sewing the materials and fabrics together

  7. Value of goods and services! • As fashion/trends and demand in Cath Kidston changes, the prices will alter. ………..However….. • The Cath Kidston products have always been high end/expensive • They have sales • The Cath Kidston shop provides services to their customers, in store, online and with deliveries. • She has made 3 books called 'Make', 'Sew' and 'Stitch', which can help you create your own heirlooms using Cath's original motifs. This is one of her services provided.

  8. Employment in different activities! • The current opportunities/jobs available are, • RetailNew Store OpeningsStore ManagersAssistant & Deputy ManagersSales Assistants • Head OfficeCreative Services ManagerEditorWeb Trading ManagerOnline Marketing Manager

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