21 things you might not know about product design
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21 key things an entrepreneur should know about product design. Presentation for BootUp, a Startup Incubator in Hong Kong.

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21 things you might not know about product design
21 Things You Might Not Know

About Product Design...

...and if you do, please

pretend like you don't.

Etienne Garbugli

Product Design & Marketing Consultant

comms marketing background first geocities
•Comms / Marketing background

•First (Geocities) Website in 1998

•Founded 2 startups (Flagback &

HireVoice)

•Senior Usability / UX Expert

•Author of Lean B2B: Build

Products Businesses Want

slide4
1.

Ideas are nothing without

proper execution

slide5
}

Boo.com

slide6
2.

Most people only really use

5 to 7 services

slide8
3.

You can’t easily change user

behavior

slide10
4.

Understand your meaning

company name is for market segment
Company name is for market segment

who are dissatisfied with problem being

solved. Our product name or service

offering provides companies with benefits.

Unlike our competitors, we have

proprietary advantage.

}

slide12
5.

Challenge the Status Quo

slide14
6.

You may not need a signup

slide16
7.

Perceived value is key

slide18
8.

You don’t have to build

everything

slide20
9.

Others have done it before

slide22
10.

The longer it takes to

develop, the less likely it is

to launch

slide24
11.

Typing is a barrier to entry

slide26
12.

Content actually matters

slide28
13.

Visual flows convert

slide31
14.

The blank state should not

be blank

slide32
}

Dokdok.net

slide33
15.

People love overviews

slide35
16.

(Great) UX can create word

of mouth

slide36
}

Mint.com

slide37
17.

Copying can be dangerous

amazon com
Amazon.com

Target.com

}

slide39
18.

Good design feels natural

slide40
}

Whichtestwon.com

slide41
19.

You need metrics to survive

slide43
20.

Features are best introduced

one at a time

batch import and export of catalogue product
Batch Import and Export of catalogue Product comparisons

Product Reviews Layered / Faceted Navigation for filtering of

products in Search Results Shopping Cart Report Product

Image Zoom-in Downloadable Products

CapabilityAbandoned Shipping to multiple addresses in one

order OrderTracking fromAccount A/B and MultivariateTesting

Google Base Integration Meta-information for products and

categories Admin Dashboard for Report Overview

}

slide45
21.

You can’t know everything

post analysis heuristic evaluations lean startup
POST analysis Heuristic evaluations Lean

startup methodology 5 second test Scrum A/B

testing SWOT analysisAarrr metrics 4Q

surveys Cost-benefit analysis Conversion

funnel Analysis Price Point Analysis

Personas

}

progress is not the number of features it s user
“Progress is not the number of

features, it's user behavior change.”

- Dave McClure, Entrepreneur & Investor

}

thank you
Thank you.

Etienne Garbugli

Product Design & Marketing

Consultant

Email: [email protected]

Blog: www.leanb2bbook.com

Twitter: @egarbugli

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