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How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500. 5 steps to a successful website. How does Google know what a page is about?. It reads and understands the information in key areas of the page i.e Keywords / Key phrases.

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how to be successful online by robert faulkner rob@datadial net www datadial net 020 8600 0500
How to be successful online

by Robert Faulkner

rob@datadial.net

www.datadial.net

020 8600 0500

how does google know what a page is about
How does Google know what a page is about?

It reads and understands the information in key areas of the page

i.e Keywords / Key phrases

on page optimisation
On Page Optimisation

URLs

Page Titles

Page Headings H1 and H2

Image Filenames

Body Text

Image Alt Attributes

Bold and Italic Text

Lo Mismo A man about to cut the head off a sodier with an axe

design
Design

This site is easy to use….

This company is easy to work with….

..Oh, and there’s an offer…

I will buy from this company

how do search engines rank a page
How do search engines rank a page?

Links

The number and quality of links pointing to a page tells a search engine how important thatpage is.

why would i link to your site
Why would I link to your site?

Because you’ve got something that I want to recommend to others

i.e. Great content

slide13
So

Great content

Traffic

Rankings

Links

slide19

How to participateHi, Hello, Howdy, Wotcha, G'day mate – There are plenty of ways of starting a conversation, and it's the same Online.

social media in the boardroom
Social Media in the boardroom

Yeah, Social Media, we’ll have a bit of that

resources
Resources
  • Google keyword tool
  • Google analytics
  • Dell social media guide
  • Reputation management
  • Datadial blog
  • SEO Browser
  • Did you know?