how to be successful online by robert faulkner rob@datadial net www datadial net 020 8600 0500 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500 PowerPoint Presentation
Download Presentation
How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500

Loading in 2 Seconds...

play fullscreen
1 / 26

How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500 - PowerPoint PPT Presentation


  • 145 Views
  • Uploaded on

How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500. 5 steps to a successful website. How does Google know what a page is about?. It reads and understands the information in key areas of the page i.e Keywords / Key phrases.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
how to be successful online by robert faulkner rob@datadial net www datadial net 020 8600 0500
How to be successful online

by Robert Faulkner

rob@datadial.net

www.datadial.net

020 8600 0500

how does google know what a page is about
How does Google know what a page is about?

It reads and understands the information in key areas of the page

i.e Keywords / Key phrases

on page optimisation
On Page Optimisation

URLs

Page Titles

Page Headings H1 and H2

Image Filenames

Body Text

Image Alt Attributes

Bold and Italic Text

Lo Mismo A man about to cut the head off a sodier with an axe

design
Design

This site is easy to use….

This company is easy to work with….

..Oh, and there’s an offer…

I will buy from this company

how do search engines rank a page
How do search engines rank a page?

Links

The number and quality of links pointing to a page tells a search engine how important thatpage is.

why would i link to your site
Why would I link to your site?

Because you’ve got something that I want to recommend to others

i.e. Great content

slide13
So

Great content

Traffic

Rankings

Links

slide19

How to participateHi, Hello, Howdy, Wotcha, G'day mate – There are plenty of ways of starting a conversation, and it's the same Online.

social media in the boardroom
Social Media in the boardroom

Yeah, Social Media, we’ll have a bit of that

resources
Resources
  • Google keyword tool
  • Google analytics
  • Dell social media guide
  • Reputation management
  • Datadial blog
  • SEO Browser
  • Did you know?