Qrator visitor engagement through social interactives
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QRator: Visitor engagement through social interactives. Jack Ashby Manager, Grant Museum of Zoology, University College London. The “old” Grant Museum. The Grant Museum today. The Grant Museum today. We must support UCL. Provide museum expertise Enable public access

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Qrator visitor engagement through social interactives

QRator: Visitor engagement through social interactives

Jack Ashby

Manager,

Grant Museum of Zoology, University College London





We must support ucl
We must support UCL

  • Provide museum

    expertise

  • Enable public

    access

  • Provide venues

  • Offer lower barriers

    to access

  • Raise profile


Delivering public engagement and impact
Delivering public engagement and impact

  • Acting as a broker between external communities and the university.

  • Providing established

    auidences for events

  • Co-curation – swapping

    skills and knowledge

  • Research venue


Qrator is
Qrator is

  • Questions on iPads

  • For us – public engagement

  • For partners – research

  • For visitors – fun and thoughts


Qrator does
QRator does

Asks questions linked to

object-based displays on:

  • How museums operate

  • Science in society

    In order to

  • Gather opinion

  • Raise new ideas

  • Invite thought


Qrator risks
QRator risks

  • Post-moderation

  • Raising tricky questions

  • Getting answers we don’t

    want to hear

  • Being misused

  • Detracting from objects


Development
Development

  • Researchers in UCL

    Digital Humanities

  • Developers in UCL Centre for

    Advanced Spatial Analysis

  • Evolution of the smart label

  • The act of participation isn’t

    enough – you have to be able

    to add something


Big challenge different agendas
Big challenge – different agendas

When different partners have different needs we had to ensure it was the visitor experience that stayed forefront:

The visitors don’t know that they are in an experiment.


Qrator s journey
QRator’s journey

  • Test at the Petrie

  • Launch at GMZ 

  • Rolling programme

  • Collating answers 

  • Responding to answers

  • What next?


Major successes
Major successes

  • Visitors like it

  • 4-5 years ahead of “adoption

    horizon

  • Social interpretation at IWM


Some visitor studies issues
Some Visitor Studies issues

  • People don’t know they’ve been empowered

    • Do they know who is asking?

    • Don’t connect FoH and “museum proper”?

    • Lack of experience in

      social interactives?

  • People don’t converse


Lesson learnt
Lesson learnt

  • Adapt!

    • Don’t be cross if your visitors

      want something you didn’t intend:

      it can still be of use

  • With partners, remember that

    the visitors shouldn’t suffer

    due to partner’s hopes


Final thoughts
Final thoughts

Is it visitor participation/collaboration?

Jack Ashby

[email protected]

www.ucl.ac.uk/museums/zoology


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