Tour Operations Management. The evolution and growth of the Tour Operations sector Based on the UK case study (Morgan 2002). What conditions are necessary for the growth of package tours? see Casarin Ch 9 in Buhulis and Laws. Political Economic Social Technological Environmental
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The evolution and growth of the
Tour Operations sector
Based on the UK case study (Morgan 2002)
What lessons can be learnt from the story of Tour Operations in Western Europe for other emerging markets such as BRINC?
What are the key factors for success in this industry? (Jobber 1995)
Identify the sources of Thomson’s strengths using these headings
- low cost leadership
Find examples of these strategies from the case study
What was the basis of Thomson’s leadership?
Reverse Charter Model – e. g. Turkey to Europe
• Aircraft based in destination
• Low cost local operations
• Service 28 regional airports
in source markets
Is sustainable differentiation possible in TOps?
Where does the UK tour ops sector stand
Porter, M (1980) Competitive Strategy, New York, Macmillan p 4
Use this model to analyse the tour operations sector
The new multi-national companies have unified bargaining power and economies of operations
Are the national markets ready for global brands?
Thomson TUI, Thomas Cook, Club Med
Will the customers mix in the resort hotels?