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Impact of Uncertainty on Privacy Risks Perception in Online Experiment

Explore how uncertainty affects perception of privacy risks in online experiment to understand factors influencing concerns when data use is manipulated. Results indicate knowing the antagonist and intention play key roles in shaping privacy concerns.

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Impact of Uncertainty on Privacy Risks Perception in Online Experiment

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  1. Uncertainty Increases the Perception of Privacy Risks Antti Oulasvirta, Tiia Suomalainen, Sakari Tamminen Helsinki Institute for Information Technology HIIT University of Helsinki and Aalto University, Finland

  2. Online experiment (N=1,911) • Manipulated information told about data use • WHO Antagonist (private, public, hidden) • WHAT FOR Intention (negative, neutral, hidden) • 9 scenarios • Keylogger • On-body sensor • Facebook account • Home video surveillance • Health records • Mobile communications • Credit card • Phone • Public space video surveillance

  3. Your only computer contains a device that records everything written on computer’s keyboard to a file. [ANTAGONIST] You know that your employer has a possibility to see the file. [INTENTION] You find it likely that the employer wants to monitor if you are sharing confidential information regarding your job to non- employees.

  4. Findings in a nutshell • Knowing who reads data decreases concerns, unless it’s an organization • Knowing why decreases concerns as well, unless intention is negative • Knowing the intention decreases concerns more than knowing the user • Keylogging caused highest levels of concern

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