50 likes | 126 Views
Company Case GreenStream Network Experiences and Best Practices doing Business in China. Dr . Jussi Nykänen CEO Tel: +358 40 840 8001 jussi.nykanen@greenstream.net www.greenstream.net. GreenStream in Brief .
E N D
Company Case GreenStream NetworkExperiences and Best Practicesdoing Business in China Dr. Jussi Nykänen CEO Tel: +358 40 840 8001 jussi.nykanen@greenstream.net www.greenstream.net
GreenStream in Brief • GreenStream is a leading Northern European company focusing on: • Energy efficiency project financing • Fund management and investments in carbon and renewable energy markets (AuM ~140 M€) • Climate Services covering tailored advisory and intermediary services • Combination of award-winning carbon market business and high-growth energy efficiency business • Clients incl. energy and industrial companies, financial institutions, technology suppliers and government • About 40 professionals, JV in Hong Kong, offices in Helsinki, Beijing, Kiev, Moscow and Berlin • Chosen as the Best Broker in green certificate markets in EU nine years in a row by the readers of Environmental Finance as well as runner-up in the category EU Emissions Trading Scheme – Best Advisory in 2006 • GreenStream won the national competition for European Business Awards for Environment in 2012 in category International Collaboration and was shortlisted for the finals.
GreenStream’s China Business Contracted projects in China • China offers the best opportunities in emission reductions and energy efficiency markets today • Joint Venture with Juno Capital Group, 15 experts in Beijing • Business in China is based on GreenStream’s key expertise: project management and financing • Initial scope in emission reduction projects and emissions trading schemes • Currently more in development and financing of energy efficiency projects • Transfer of Western technologies to China • Major client segments power production, energy intensive industry and financial sector. • Broad network secures efficient operations. • GreenStream’s offering: • Finding clients for Western technology companies • Finding technologies for Chinese industry • Project financing (ESCO model) • Project development and management • Emissions reduction monetization • First large energy efficiency project on-going. • World’s first large CCER deal closed in March. • Currently about 70 contracted CDM projects: • Projects in more than 20 provinces • Estimated emissions reductions > 50 MtCO2 • Under-laying investments in cleantech on the level of €5-6 billion
Some lessons learned from GreenStream’s operations in international markets • From any markets: • The offering of an SME must be exceptional • The markets must fit together with the company strategy • Timing must match the market needs • The target must be clear from the beginning • The strategy of the company must be clear • Acknowledge the competition • Do not trust that tomorrow is like today! • In China (& other developing markets): • Design the product for the local clients & be flexible • Make sure your resources are sufficient • Financial • Management and other resources • Look for maximum visibility: Governmental & other high-level support is crucial • Networking and teaming up is important • Set the targets high and move fast • Do not give up too early, do not continue too long!
Beijing office: • 北京市东城区劳动人民文化宫内, 邮编100006 • Working People's Cultural Palace (Forbidden City), Dong Cheng District, Beijing , China, 100006 • Helsinki office: • Lapinlahdenkatu 3, FI-00180 Helsinki, Finland