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FFA Agricultural Communications Career Development Event. Department of Agricultural Education & Communications Texas Tech University. Today. Overview of the contest Contest timeline Web design Graphic design PR writing News writing Broadcasting Communications quiz Editing exercise.

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ffa agricultural communications career development event

FFA Agricultural Communications Career Development Event

Department of Agricultural Education & Communications

Texas Tech University

today
Today
  • Overview of the contest
  • Contest timeline
  • Web design
  • Graphic design
  • PR writing
  • News writing
  • Broadcasting
  • Communications quiz
  • Editing exercise
check the web site
Check the Web site
  • Write this down:

http://ffaagcommunicationscde.wikispaces.com/

  • This is your source for handouts and helpful information.
  • This will be updated throughout the school year to help you prepare for the contest.
  • This presentation is posted on the Web site.
different from the rule book
Different from the rule book:
  • Yes, we still use the rule book from the Texas FFA Web site.
  • We will use Adobe CS4 for Web and graphic design.
  • Broadcasters will handwrite scripts.
    • They will have six minutes to record.
timeline
Timeline

7:30 a.m. Registration

8:00 a.m. Orientation & Communications Quiz

8:30 a.m. Editing Exercise

8:50 a.m. Press Conference

9:10 a.m. Q&A with press conference presenter

9:20 a.m. Break

9:30 a.m. Move to practicum

expectations of the practicum areas

Expectations of the Practicum Areas

All students receive 60 minutes to complete their practicum.

web design practicum
Web Design Practicum
  • Designers will receive a packet containing photos, dummy text, and other information.
  • Student must create a three page Web site that promotes the topic presented in the press conference.
graphic design practicum
Graphic Design Practicum
  • Designers will create a two page magazine layout suitable for an agricultural magazine complete with a headline
  • Students will receive photos, dummy text, artwork and statistical information
  • Designers will create a chart or graph from the statistical layout and place it in their layout
  • Select and place appropriate photos into layout.
  • Select one photo and write reasons
  • Write a photo caption for the selected photo (25 words)
pr writing
PR Writing
  • Students will use the press packet and the information gathered in the press conference to write a 200- to 300-word press release.
  • Write it as if it were being distributed by the expert's company or organization.
  • Associated Press Stylebooks and dictionaries will be provided.
  • Print the press release
news writing
News Writing
  • Write a 250 word news story based on information gathered at the news conference for an ag producer audience.
  • Follow inverted pyramid with a strong focus and lead.
  • Answer the who, what, when, where, why and how.
  • Write a headline for the story.
  • Writers can ask questions at the press conference.
  • AP Stylebooks and dictionaries provided.
  • Print the story.
broadcasting
Broadcasting
  • Use the press packet and information from the press conference to write and record a radio broadcast
  • Write the story
  • Record the broadcast
  • Two minute time limit
a few pointers
A few pointers
  • We will use Dreamweaver CS4
  • Keep it simple!
  • Check the links
  • Color
  • Design in your head
  • Recruit a professional to help
  • Attend Dr. Meyers’ workshop
a few pointers1
A few pointers
  • We will use Adobe InDesign CS4. Students are also allowed to use Photoshop.
    • We will probably work on a Mac.
  • Recruit students from the yearbook staff.
  • Ask the yearbook teacher to help you.
  • Have the student practice making charts/graphs
  • Look at magazines for ideas.
a few pointers2
A few pointers
  • The 5 Ws and the H are imperative in PR writing.
  • Have your students learn and understand the example from the Web site.
  • A press release is a notice to the media to get attention.
  • Press release writing is different from news writing.
  • A two page press release is sufficient.
  • Look at ag companies for examples
    • FFA, Monsanto, Bayer CropScience, are all good.
a few pointers3
A few pointers
  • Cover the 5 Ws and the H.
  • Follow inverted pyramid.
  • Completely opinion-free
  • Double check facts.
  • Practice by covering FFA events.
  • News writers can ask questions at the press conference. No one else can.
  • Dictionaries and AP Stylebooks will be provided
a few pointers4
A few pointers
  • Tell us what happened? What was the point?
  • Write down the 5 Ws and the H and write the story around it.
  • Just the facts—no opinions!
  • Don’t be cutesy. Avoid focusing on sidebar stories.
  • Speak conversationally
    • Broadcasting requires a different tone of voice from speaking contests.
  • Practice with a TAPE recorder.
  • Just because the time limit is two minutes does not mean they have to take it.
  • Introduce yourself.
a few pointers5
A few pointers
  • Study the practice quizzes on the Web site.
  • Study the CDE Guide
  • Take the guide in chunks. Start in January and study a couple of sections a week.
  • Make up 10 point practice quizzes and test your students two sections at a time.
a few pointers6
A few pointers
  • Take two letters from the AP Stylebook each week and quiz your students weekly.
    • Don’t forget to study the section on punctuation!
  • Take an article from a newspaper and mess it up. Make your students correct it.
  • We won’t ask oddball questions from the AP Stylebook. Study the common things.