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FFA Agricultural Communications Career Development Event. Department of Agricultural Education & Communications Texas Tech University. Today. Overview of the contest Contest timeline Web design Graphic design PR writing News writing Broadcasting Communications quiz Editing exercise.

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Ffa agricultural communications career development event

FFA Agricultural Communications Career Development Event

Department of Agricultural Education & Communications

Texas Tech University


Today
Today

  • Overview of the contest

  • Contest timeline

  • Web design

  • Graphic design

  • PR writing

  • News writing

  • Broadcasting

  • Communications quiz

  • Editing exercise


Check the web site
Check the Web site

  • Write this down:

    http://ffaagcommunicationscde.wikispaces.com/

  • This is your source for handouts and helpful information.

  • This will be updated throughout the school year to help you prepare for the contest.

  • This presentation is posted on the Web site.


Different from the rule book
Different from the rule book:

  • Yes, we still use the rule book from the Texas FFA Web site.

  • We will use Adobe CS4 for Web and graphic design.

  • Broadcasters will handwrite scripts.

    • They will have six minutes to record.


Timeline
Timeline

7:30 a.m. Registration

8:00 a.m. Orientation & Communications Quiz

8:30 a.m. Editing Exercise

8:50 a.m. Press Conference

9:10 a.m. Q&A with press conference presenter

9:20 a.m. Break

9:30 a.m. Move to practicum


Expectations of the practicum areas

Expectations of the Practicum Areas

All students receive 60 minutes to complete their practicum.


Web design practicum
Web Design Practicum

  • Designers will receive a packet containing photos, dummy text, and other information.

  • Student must create a three page Web site that promotes the topic presented in the press conference.


Graphic design practicum
Graphic Design Practicum

  • Designers will create a two page magazine layout suitable for an agricultural magazine complete with a headline

  • Students will receive photos, dummy text, artwork and statistical information

  • Designers will create a chart or graph from the statistical layout and place it in their layout

  • Select and place appropriate photos into layout.

  • Select one photo and write reasons

  • Write a photo caption for the selected photo (25 words)


Pr writing
PR Writing

  • Students will use the press packet and the information gathered in the press conference to write a 200- to 300-word press release.

  • Write it as if it were being distributed by the expert's company or organization.

  • Associated Press Stylebooks and dictionaries will be provided.

  • Print the press release


News writing
News Writing

  • Write a 250 word news story based on information gathered at the news conference for an ag producer audience.

  • Follow inverted pyramid with a strong focus and lead.

  • Answer the who, what, when, where, why and how.

  • Write a headline for the story.

  • Writers can ask questions at the press conference.

  • AP Stylebooks and dictionaries provided.

  • Print the story.


Inverted pyramid
Inverted Pyramid

Importance


Broadcasting
Broadcasting

  • Use the press packet and information from the press conference to write and record a radio broadcast

  • Write the story

  • Record the broadcast

  • Two minute time limit



A few pointers
A few pointers

  • We will use Dreamweaver CS4

  • Keep it simple!

  • Check the links

  • Color

  • Design in your head

  • Recruit a professional to help

  • Attend Dr. Meyers’ workshop



A few pointers1
A few pointers

  • We will use Adobe InDesign CS4. Students are also allowed to use Photoshop.

    • We will probably work on a Mac.

  • Recruit students from the yearbook staff.

  • Ask the yearbook teacher to help you.

  • Have the student practice making charts/graphs

  • Look at magazines for ideas.




A few pointers2
A few pointers

  • The 5 Ws and the H are imperative in PR writing.

  • Have your students learn and understand the example from the Web site.

  • A press release is a notice to the media to get attention.

  • Press release writing is different from news writing.

  • A two page press release is sufficient.

  • Look at ag companies for examples

    • FFA, Monsanto, Bayer CropScience, are all good.



A few pointers3
A few pointers

  • Cover the 5 Ws and the H.

  • Follow inverted pyramid.

  • Completely opinion-free

  • Double check facts.

  • Practice by covering FFA events.

  • News writers can ask questions at the press conference. No one else can.

  • Dictionaries and AP Stylebooks will be provided



A few pointers4
A few pointers

  • Tell us what happened? What was the point?

  • Write down the 5 Ws and the H and write the story around it.

  • Just the facts—no opinions!

  • Don’t be cutesy. Avoid focusing on sidebar stories.

  • Speak conversationally

    • Broadcasting requires a different tone of voice from speaking contests.

  • Practice with a TAPE recorder.

  • Just because the time limit is two minutes does not mean they have to take it.

  • Introduce yourself.



A few pointers5
A few pointers

  • Study the practice quizzes on the Web site.

  • Study the CDE Guide

  • Take the guide in chunks. Start in January and study a couple of sections a week.

  • Make up 10 point practice quizzes and test your students two sections at a time.



A few pointers6
A few pointers

  • Take two letters from the AP Stylebook each week and quiz your students weekly.

    • Don’t forget to study the section on punctuation!

  • Take an article from a newspaper and mess it up. Make your students correct it.

  • We won’t ask oddball questions from the AP Stylebook. Study the common things.