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Tuesday, 27-July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

Online Advertising: Wireless Networks Kent, R., Lynch, P., & Srinivasan, S. (2005). Going Mobile: Marketing and Advertising on Wireless Networks Around the World. Chapter 08 of Online Consumer Psychology. Tuesday, 27-July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

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Tuesday, 27-July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

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  1. Online Advertising: Wireless Networks • Kent, R., Lynch, P., & Srinivasan, S. (2005). Going Mobile: Marketing and Advertising on Wireless Networks Around the World. Chapter 08 of Online Consumer Psychology. Tuesday, 27-July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark DØK HU2D - Internet Marketing: Lecture 25 Course Webpage: http://www.itu.dk/people/rkva/2010-Summer-IM/ Facebook Group: http://www.facebook.com/group.php?gid=133258548012 Etherpad: http://ietherpad.com/d5mBZdMDe6

  2. Socio-Technical Paradigms Mobile Computing Ubiquitous Computing Tabs Pads Boards

  3. Some issues Technology Adoption Rates Barriers Usage Trends Buy on the Fly? Location Information

  4. Mobile Marketing Ubiquitous Access Real-Time Location Data Multi-Purpose Devices Asymmetry of Input/Output Rates Limited Creative Power and Sensory Input Metered Pricing for Information Packets/Time My System Individual Ownership

  5. Mobile Advertising Who Makes the Register Ring? Opt-In Receptivity Call Off the Dogs Do Not Just Count Clicks Data Control & Location-Based Messages

  6. http://www.w3.org/TR/mobile-bp/ http://advertising.nokia.com/case-studies/coke Discussion

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