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Cutting Edge Web Design and Development (Basic). By: Ejaz Ahmad Siddiqui. Design Theory. Lesson 2. Today’s Agenda. Follow-up of assignment Introduction to Design Theory Contents of a Great Web Design. Components of Great Web Design. Solid Layout Effective Typography

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Presentation Transcript
today s agenda
Today’s Agenda
  • Follow-up of assignment
  • Introduction to Design Theory
  • Contents of a Great Web Design
components of great web design
Components of Great Web Design
  • Solid Layout
  • Effective Typography
  • Right Color Scheme
solid layout1
Solid Layout
  • Wireframes
solid layout2
Solid Layout
  • Wireframes
solid layout3
Solid Layout
  • Whitespace
solid layout4
Solid Layout
  • Whitespace
solid layout5
Solid Layout
  • Whitespace
typography1
Typography

Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication

typography2
Typography

Contrast

Pale pink text on a pale blue background, might match your t-shirt, but it just doesn’t read well. Text exists to be read; make sure that it contrasts enough with the background to achieve that.

typography3
Typography

Size

Size refer to the size of a type on a typographic scale

typography4
Typography

Hierarchy

Different sizes of type, used consistently throughout your pages, will signal loud and clear to your readers the relative importance of your pages’ elements

typography5
Typography

Space

Let your type breathe. Don’t be afraid to leave blank spaces in your pages. This negative or white space will help focus attention on the text—and it’s the text that speaks loudest, so let it be heard

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