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Lipid regulator market shifts post-Lipitor's US patent expiry. Non-generics face challenge from low-price generics. Former dominance wanes post-2006 wave of protection expiry. Analysis based on IMS MIDAS data.
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Non-generic products still claim a large share of lipid regulator sales, but almost half of volume is generic Since 2006, when a of wave protection expiries of major brands in the statins class started, low-price generics have claimed a large share of volume. And although brands (non-generic products) still make up most of value sales, Lipitor’s recent protection expiry in the US is likely to change that balance. Lipid Regulators Global Sales and Volume, 2001-2011 VOLUME (STANDARD UNITS BN) SALES (US$BN) OTHER PRODUCTS NON CATEGORIZED PRODUCTS GENERIC PRODUCTS NON GENERIC PRODUCTS Source: IMS MIDAS®, December2011 INFOGRAFIK 06_2/2012