Sustainable Tourism Study Tour
Download
1 / 14

- PowerPoint PPT Presentation


  • 109 Views
  • Uploaded on

Sustainable Tourism Study Tour. NOT MfE policy. 7 th June – 13 th July 2008 Costa Rica, Canada, Europe, UK Eric Park Senior Operator, Tourism & Major Events Ministry for Environment. NOT MfE policy. Purpose

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '' - edie


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
7 th june 13 th july 2008 costa rica canada europe uk eric park

Sustainable Tourism Study Tour

NOT MfE policy

7th June – 13th July 2008

Costa Rica, Canada, Europe, UK

Eric Park

Senior Operator, Tourism & Major Events

Ministry for Environment


7 th june 13 th july 2008 costa rica canada europe uk eric park

NOT MfE policy

Purpose

  • Attend 4th International Taskforce on Sustainable Tourism Development, UNEP meeting, Costa Rica

  • What our environmentally conscious markets want

  • What our competitors are doing to be sustainable


7 th june 13 th july 2008 costa rica canada europe uk eric park

NOT MfE policy

Learning points

  • Principled approach – what you don’twant

  • Need a crisis?

  • We have competition – inspiring/education

  • Future markets/marketing

  • Growing public understanding

  • Major events


7 th june 13 th july 2008 costa rica canada europe uk eric park

Principled approach

  • Whistler 2020 vision

  • 250 partners implement

  • 2/3 actions approved

  • No to big box development, fossil fuel based events, airport


Need a crisis
Need a crisis?

  • Highest de-forestation rate in world to largest percentage of land being preserved (Costa Rica 1940–1950 to 2008)

  • Growing up with acid rain, forests dying, Chernobyl fallout (Germany)

  • Golf course encroaching on wetlands remnants 28% (Whistler 1996)


7 th june 13 th july 2008 costa rica canada europe uk eric park

German carbon offsetting brochure

Worst place in world to go for carbon emissions


We have competition
We have competition

  • Carbon Neutral Network - Costa Rica, Norway, Iceland and NZ

  • Scotland – Tourism Board Chairman’s aspiration/challenge

  • Inspiring guests to live differently once home – President, World Ecotourism Org


Competition inspiring education
Competition – inspiring/education

  • $NZ 5m/year into North Berwick community

  • More global reach from seabird.org (720,000 hits)


Future markets
Future markets?

  • TNZ  “life changing experience”

  • Germans

    • Dream dest. /furthest away place (S/FA)

    • Want to trust us (FA)

    • Deeper experience of country (S)

  • UK Travel Foundation

    • 60% UK outbound tours, 75% funded by cust. donations, Fed Tour Op - 5 years customers decide on sustainability


Marketing
Marketing

  • Inbound tourism operators (Rainforest Alliance)

    • educating customers

    • requiring of suppliers

  • German outbound operator

  • UNEP Green Travel Bridge

  • Scottish Green Travel Guide


7 th june 13 th july 2008 costa rica canada europe uk eric park

Grow public understanding

Green passport www.unep.fr/greenpassport/

Greening hotels

UNEP CD Sowing the seeds of change

Green Ants –children painting to save $US 30m/year stream clean up – CR power co.


Major events
Major events

  • 1. Know what you want (2020)

  • 2. Start with principles & stick to them

  • 3. Strategic approach

    • Winter Olympics – $2m-$12m invested brings $10’s of millions Fed investment

    • 2 billion first dates (not milk while here) and

    • naming rights – media exposure


7 th june 13 th july 2008 costa rica canada europe uk eric park

NOT MfE policy

Summary

  • NZ can take a principled approach – ecotourism can lead

  • See the looming crisis and act now

  • Growing public understanding

  • The world expects us to be inspiring - too


7 th june 13 th july 2008 costa rica canada europe uk eric park