Are You Ready toMake an Impact? Sara Kelly Johns firstname.lastname@example.org January 13, 2014
Education must nurture the curiosity, intellect, and hearts of children..How do school libraries do that? http://edut.to/1105BDe.
"I choose C." The future? WE can make sure this doesn’t happen! http://youtu.be/dY2mRM4i6tY
What day is today? NYLA’s 4th Annual Snapshot Day , 1/13-31 “SnapShotNY: A Day in the Life of a Library” Insert your library’s pictures here Protect New York Libraries: www.protectnylibraries.org
NEW: NYLA Advocacy Day is now Wed., Feb. 26th Participate in VIRTUAL Advocacy Day!
Data-driven Advocacy What data counts? How do you tell the story? Think-Pair- Share: What statistics/data tell a story in your school to your administrators or school board? (Appendix A Handout)
Use Web 2.0 tools to Make an Impact • Animoto • VoiceThread for recording testimonials with visual add-ons. • FlipGrid for recording “elevator speeches” or student and parent testimonials
PROMOTION+MARKETING=ADVOCATES Monthly and Annual Reports As Advocacy Tools Rebecca Ekstrom is the school librarian at Algonquin Middle School in Averill Park, NY. AMS Library AnimotoVideos: Quarter 1: http://animoto.com/play/X1hw2PN3KSFa9atIR9SPRw Quarter 2: http://animoto.com/play/OcVf3mMZEnERnyO0UfTeBA
FlipGrid Elevator Speeches Joyce Valenza on FlipGrid: http://blogs.slj.com/neverendingsearch/2013/10/12/lets-test-drive-flipgrid-please-share-your-own-elevator-speech/ http://flipgrid.com/#c8955221
Think -Share • What pictures would you put in an Animoto? • Who would you share the Animoto with? • Who would you ask to speak on a FlipGrid video and where would you post It? http://flipgrid.com/#c8955221
Reach out to your stakeholders • What do they really want; not what do you want them to want. Wear their shoes….. • Who are YOUR stakeholders? • Simple methods to reach out have a high impact
Buzzwords!How many do you hear? http://www.thedigitalshift.com/2013/10/k-12/flipping-the-library-the-digital-shift-2013/
Best Practices: Don’t Reinvent the Wheel! Make A Big Impact @ Your School Board Meeting Available in Paperback (with CD) and as an e-book Includes a CD with a customizable PowerPoint Presentation and other customizable forms Includes a CD with a customizable PowerPoint Presentation and other customizable forms
Additional Help "Crisis Toolkit & Resources." American Library Association. 03 Dec. 08. Web. 24 Aug. 09. <http://www.ala.org/ala/mgrps/divs/aasl/aaslissues/toolkits/crisis.cfm>
Best practices: Don’t reinvent the wheel! • Great PR ideas • Strategies • Messages Click on “Freebies” for Pre-made PowerPointsand brochures www.lmcsource.com
WSWHE SLS Advocacy Tools • Wiki: http://wswheboces.wikispaces.com/WSWHE+HOME • Websitehttp://www.wswheboces.org/SSS.cfm?subpage=595
Have you “mugged” anyone lately? http://www.youtube.com/watch?v=Vk1DqMvwbjY&feature=youtu.be
PROMOTION+MARKETING=ADVOCATES Follow the Leaders: Washington State’s Stellar Advocacy Model Former Governor Christine Gregoire signing a 2011 bill that added information technology literacy to the state’s basic education goals. http://www.slj.com/2013/10/advocacy/follow-the-leaders-washington-states-stellar-advocacy-model/#_
PROMOTION+MARKETING=ADVOCATES Advocacy 101: Tips from WLMA and the Spokane Moms http://www.slj.com/2013/10/advocacy/follow-the-leaders-washington-states-stellar-advocacy-model/ Don’t get discouraged Get answers BE LEADERS Pay attention Gather help Use data Trend watch Use the existing infrastructure Lean on parent advocates Understand limits Maintain the energy Keep a POSITIVE message BEWARE THE ENEMY WITHIN
Action Plan – Think-Share What are you going to do differently this year, and next year, to make sure that you are not a “choice?” Don’t wait until your job is on the line!
Resources? Visit the Wikis! On The Web: makeanimpact.wikispaces.com frugalschoollibrarian.wikispaces/com And: wswheboces.wikispaces.com/WSWHE+HOME QUESTIONS? IDEAS?
Thank you! Sara Kelly Johns email@example.com Twitter: @skjohns