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Are You Ready to Make an Impact?. Sara Kelly Johns January 13, 2014. Are YOU ready?. E ducation must nurture the curiosity, intellect, and hearts of children..How do school libraries do that? . "I choose C.".

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are you ready to make an impact

Are You Ready toMake an Impact?

Sara Kelly Johns

January 13, 2014


Education must nurture the curiosity, intellect, and hearts of children..How do school libraries do that?


"I choose C."

The future? WE can make sure this doesn’t happen!

what day is today
What day is today?

NYLA’s 4th Annual Snapshot Day , 1/13-31 “SnapShotNY: A Day in the Life of a Library”

Insert your library’s pictures here

Protect New York Libraries:

new nyla advocacy day is now wed feb 26th
NEW: NYLA Advocacy Day is now Wed., Feb. 26th

Participate in VIRTUAL Advocacy Day!

data driven advocacy
Data-driven Advocacy

What data counts?

How do you tell the story?

Think-Pair- Share: What statistics/data tell a story in your school to your administrators or school board? (Appendix A Handout)

use web 2 0 tools to make an impact
Use Web 2.0 tools to Make an Impact
  • Animoto
  • VoiceThread for recording testimonials with visual add-ons.
  • FlipGrid for recording “elevator speeches” or student and parent testimonials


Monthly and Annual Reports As Advocacy Tools

Rebecca Ekstrom is the school librarian at Algonquin Middle School in Averill Park, NY.  AMS Library AnimotoVideos:

Quarter 1:

Quarter 2:

flipgrid elevator speeches
FlipGrid Elevator Speeches

Joyce Valenza on FlipGrid:

think share
Think -Share
  • What pictures would you put in an Animoto?
  • Who would you share the Animoto with?
  • Who would you ask to speak on a FlipGrid video and where would you post It?

Reach out to your stakeholders

  • What do they really want; not what do you want them to want. Wear their shoes…..
  • Who are YOUR stakeholders?
  • Simple methods to reach out have a high impact
buzzwords how many do you hear
Buzzwords!How many do you hear?


Best Practices:

Don’t Reinvent the Wheel!

Make A Big Impact @ Your School Board Meeting

Available in Paperback (with CD) and as an e-book

Includes a CD with a customizable PowerPoint Presentation and other customizable forms

Includes a CD with a customizable PowerPoint Presentation and other customizable forms


Additional Help

"Crisis Toolkit & Resources." American Library Association. 03 Dec. 08. Web. 24 Aug. 09. <>

click on freebies for pre made powerpoints and brochures www lmcsource com

Best practices: Don’t reinvent the wheel!

  • Great PR ideas
  • Strategies
  • Messages

Click on “Freebies” for Pre-made PowerPointsand brochures

wswhe sls advocacy tools
WSWHE SLS Advocacy Tools
  • Wiki:
  • Website
have you mugged anyone lately
Have you “mugged” anyone lately?



Follow the Leaders: Washington State’s Stellar Advocacy Model

Former Governor Christine Gregoire signing a 2011 bill that added information technology literacy to the state’s basic education goals.



Advocacy 101: Tips from WLMA and the Spokane Moms

Don’t get discouraged

Get answers


Pay attention

Gather help

Use data

Trend watch

Use the existing infrastructure

Lean on parent advocates

Understand limits

Maintain the energy

Keep a POSITIVE message



Action Plan – Think-Share

What are you going to do differently this year, and next year, to make sure that you are not a “choice?”

Don’t wait until your job is on the line!


Resources? Visit the Wikis!

On The Web:





Thank you!

Sara Kelly Johns

Twitter: @skjohns