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Developing your cross-College sport and physical activity strategy. Developing a College Sport Strategy May 2013 Clare Howard, Head of Sport Policy, AoC. Clare Howard Head of Sports Policy Association of Colleges. Purpose of the workshop.

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Clare howard head of sports policy association of colleges

Developing your cross-College sport and physical activity strategy

Developing a College Sport Strategy

May 2013

Clare Howard, Head of Sport Policy, AoC

Clare Howard

Head of Sports Policy

Association of Colleges

Purpose of the workshop
Purpose of the workshop strategy

  • To understand the benefits of a College-wide sports strategy – why do it?

  • To help you begin the process of developing a strategy:

    • Examine context

    • Develop your vision

    • Roles and responsibilities/staffing

    • External partnerships and potential funding

    • Use of the plan and communication

National focus on quality standards
National focus on strategyquality standards

The Education and Training Foundation

Chartered Status

National sport s trategy
National sport strategystrategy

  • Vision, strategic aims and objectives (seven areas)

  • Good practice case studies

  • Advocacy papers for Colleges and community sport

  • Annual operational plan

National context sport
National context (sport) strategy

  • Active Colleges

    • 153 College Sport Makers

    • 100+ others through FE Activation Fund

  • £160m for facilities

  • New satellite clubs

  • Funding for NGBs and local partners

Your college in december 2013
Your College in strategyDecember 2013

  • What existing documents/plans do you have?

  • Why do you want to develop a cross-College sport and physical activity strategy?

Why do it
Why do it? strategy

Know why you want one your reasons will affect
Know WHY you want one: strategyyour reasons will affect...

  • long?

  • ...headings and structure?

  • ...what format?

  • audience?

  • ...number of copies?

  • ...circulation?

  • ...timescale?

Step 1
Step 1 strategy

What influences the whole College?

National policy?

Catchment demographics?


External organisations?


What other plans might drive the strategy?

LA plans?

CSP strategy?Facility plans?

Health organisations?

Your geographic context
Your geographic context strategy

Know your area...

  • Demographic data

  • Health data

  • Economic performance

  • Participation and activity levels

  • Sporting facilities

  • Nearest neighbour comparisons

Strategic organisations and policy makers
Strategic organisations and policy makers strategy

  • Government departments (Education, BIS, Health, Culture)

  • UK Sport

  • Sport England

  • Youth Sport Trust

  • AoC

  • National Governing Bodies

  • CSPs

  • LAs

Delivery partners
Delivery partners strategy

  • Employers

  • County Sports Partnerships

  • Sports Development Officers

  • Local Authorities – leisure centres, Youth Service, Extended Services

  • Schools

  • Community Sports Coaches

  • Voluntary sector

  • Private sector

  • Leagues, clubs and GBs

  • Professional clubs

Step 2
Step 2 strategy

Identifying mission/vision:

What do you want to achieve?

What does success look like?

Identifying appropriate words


How does this relate to your Collegemission?

Step 3
Step 3 strategy

  • Themes (Could be health, equity etc)

  • Work areas (facilities, coaching, volunteering)

  • Geographic areas

  • Target groups of learners

  • Community use and links

Other example headings used
Other example strategyheadings used

  • Develop our partnership working

  • Develop workforce

  • Re-design provision to meet future skills and funding priorities

  • Build and manage facilities

  • Achieve outstanding success rates through improvements to teaching and learning

  • Increase levels of physical activity and improve the health of learners

How would you structure your strategy
How would you structure your strategy? strategy

Extra curricular sport



Step 4 self assessment and setting priorities
Step 4: Self assessment strategyand setting priorities

  • Complete a self assessment with as many members of staff as possible involved

    (formal or informal)

Step 5
Step 5 strategy

List projects and work areas emanating from strategic objectives

Roles and responsibilities

Who leads?Who needs to participate?

Who needs to be informed?

Who is not involved?

Use a matrix

Steps 6 and 7
Steps 6 and 7 strategy

Project management techniques

Gantt charts

Line management


Team building

Effective meetings



Action planning for your priorities
Action planning for strategyyour priorities

What next your timetable for production
What next? Your timetable for production strategy

  • A 3-6 month process

  • Needs to link with other planning cycles

  • Needs sign off and involvement of Principal and SMT

  • Link back to WHY you are producing it? What format will you need and who will need to buy in?

  • Don’t underestimate the interest it will generate

Immediate actions from today
Immediate actions strategyfrom today...

  • Advocacy and persuasion, gain senior level support (example)

  • Visioning and scoping session – essential to gain buy in across College

  • Establish cross-College working group and set dates for meetings

  • Agree production timetable and stick to it!

  • There will be a temptation for the process and the document to grow; keep it as simple as possible

Clare howard head of sports policy association of colleges strategy

07775 665138