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Engaging Women in Philanthropy: New Trends, New Opportunities

Engaging Women in Philanthropy: New Trends, New Opportunities. AFP San Antonio Annual Conference 2012 Presenter: Sondra Shaw-Hardy www.womenandphilanthropy.org www.thepowerofthepurse.blogspot.com. Women’s potential Motivations for giving Changing the culture Marketing/messaging Programs

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Engaging Women in Philanthropy: New Trends, New Opportunities

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  1. Engaging Women in Philanthropy: New Trends, New Opportunities AFP San Antonio Annual Conference 2012 Presenter: Sondra Shaw-Hardy www.womenandphilanthropy.org www.thepowerofthepurse.blogspot.com

  2. Women’s potential Motivations for giving Changing the culture Marketing/messaging Programs Future Topics for Today

  3. Interviews and research for new book by Sondra Shaw-Hardy , Martha Taylor, and Buffy Beaudoin-Schwartz Women’s Philanthropy Institute, Center on Philanthropy

  4. What has happenedover Thirty Years • Women’s Funds • Higher education • Giving circles • United Way • Community Tracy Gary

  5. “Women’s philanthropy is not an issue of fairness or equal rights, it is an issue of economics.” Bruce Flessner Bentz, Whaley & Flessner

  6. Women give • Wealth • Over 50% nation’s wealth • Education • 56 percent of college students • Shaping the future of philanthropy Why Focus on Women?

  7. Women give more at most income levels. • WOMENGIVE 2010. Women’s Philanthropy Institute • Women influence couple giving • Bank of America Merrill Lynch Study of High Net-Worth Philanthropy What do your records show?

  8. W&P Movement Kye Kilpatrick Fox San Antonio • Dallas Edith Green Mississippi

  9. Women’s Motivations FOR GIVING C’s of women’s giving • Create • Change • Connect • Collaborate • Commit • Celebrate Rebecca Powers, Impact Austin

  10. Three New C’s of W&P • Control • Confidence • Courage

  11. Other Top Motivations for Women • Help fill basic needs • Help those who have less • Compassion • Community and world • Diversity: women count

  12. Improve the culture to better reach women Challenge

  13. Improving the culture • Language • Attitudes • Practices • Records to feasibility studies

  14. Sent Thank You to My Husband • Proper crediting • Addressing • New format

  15. Where Are the Women? • Joint prospect reports • Real estate • Executive titles • Single women • Entrepreneurs • Long term donors

  16. Where Women Give EVERYPLACE • Is it relevant? • Is it transformational? • Will it help solve societal issues?

  17. Marketing and Messaging • Content analysis • Leadership roles • Show faces CARE

  18. Marketing and messagingstorytelling:The Yellow Purse story

  19. Marketing and messaging-storytelling • Brief/compelling • Overcome challenge • Imagination • “She’s just like me” • Conclude with understanding the cause

  20. Marketing and messagingInternet • 3 clicks • Women and the web • Social media

  21. Marketing and messaging - nurturing

  22. marketing and messaging - Children

  23. Marketing and messagingDiversity - Globally

  24. What Do You Think?

  25. Personalize Images

  26. Personalize Message

  27. Show The Opportunity to Work with Others

  28. Walk in Her Shoes Use Humor

  29. Be a Dream Maker

  30. TYPES: • Awareness • Make calls • Annual event • Giving circle • Initiative Believe in the possiblITIeS: develop a women’s philanthropic program

  31. Passion/champion Women donors Staff Mission Plan Culture a successful women’s philanthropic program NEEDS:

  32. Philanthropy Leadership Support Education Friendship Fun Components of SuccessfulW&P Programs

  33. Bottom Line • More donors • More money • More leaders • Better future

  34. Are You Ready? “We’re on the brink of a massive power shift. . . where women can . . . seize the reins of economic control.” “The Rise of the Sheconomy.” TIME November 22, 2010

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