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LONGINES

LONGINES. BY VANAJA.M.VARGHESE. The Brand. Premium brand Swiss watch Founded in 1832 Official timekeeper of olympics. Target customers. Target customers –Elite /Upper middle class /Rich Expensive Aesthetic sense Classic taste. Marketing strategy.

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LONGINES

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  1. LONGINES BY VANAJA.M.VARGHESE

  2. The Brand • Premium brand • Swiss watch • Founded in 1832 • Official timekeeper of olympics

  3. Target customers • Target customers –Elite /Upper middle class /Rich • Expensive • Aesthetic sense • Classic taste

  4. Marketing strategy • Universal and international exhibitions • Museums • Ambassadors of elegance • Aishwarya Rai, Oleg Menshikov, Carina Lau, Andre Agassi • Print ads –premium magazines • T.V. ads very few-using Audrey Hepburn • catalogues

  5. THANK YOU

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