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What is Content Writing ? Content writing is skilled writing through which we engaging the audience over the internet. It relates to writing any content piece which is used for marketing a business or educating people on different topics. Content writers have to create content as per the received brief from a client.
Types of Content Writing • Website Copy • Sales proposal • Blog • Article • Business plan • White paper • Press release • News article • eBook • SEO content • Ads & Email Newsletter • Infographics In today’s digital world, content is the king. Major types of content writing are as follows:
Why Do We Need Training ? Our education at school to university level is different from the one required in professional writing. You need content writing training for: • Learning the basic of content writing. • Gaining skills of how to research and develop. • Being successful in writing content for the areas of your choice.
Secret Rules Of Content Writing Unlike other areas, a writer has to follow certain rules in his content writing. The rules with brief information are as follows: • Keep your content brief and simple • Keep your content straight forward. For this, keep the content point-to-point. • Use strong words • Use the words that pack a punch. Your words are should be appealing something and engaging. • Avoid keyword stuffing • Using a lot of keywords in your writing can leave a bad impact on your visitors and the readability of your content. • Use informal language • In your content, especially blog, you should avoid being formal. Write it a conversational style. • Make your content friendly to SEO • In this digital age, you should aim to hit the search engines. You can do it by following SEO guidelines in your writing.
Secret Rules Of Content Writing • Use Simple English • Avoid using a flowery language if you are writing a web copy, article, or blog used for marketing a business. You can use a flowery language in writing a story, novel, or any literary piece. • Add Source Link • Back your data or reference by adding hyperlinks of your source. • Make It Engaging • Your content should be what your visitors love reading or are looking for. • Divide Your Content Into Small Paragraphs With Subheadings • It is hard for anyone to read any write-up without any breaks. Your content should have subheadings or small paragraphs so that a reader can easily go through it. • Insert Relevant Images • Content with visual elements draws the attention of visitors.
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