Jim Young Vice President email@example.com. What you ’ ll leave with today. An understanding of what great content is A basic content strategy Some content ideas Techniques for generating more content. A Couple of Important Starting Points. A Couple of Starting Points.
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An understanding of what great content is
A basic content strategy
Some content ideas
Techniques for generating more content
Which site should you be on?
Are you thinking strategically ?
Where content comes from:
(blog post, Tweet, etc.)
(purchase, lead, inquiry)
The more complex the Result,
the more repetitions
5 Typical Actions Content Drives
Great content is material that evokes a powerful emotionalreaction
that moves people to take actions toward your Desired Result.
(humor, fun, escape, entertainment, etc.)
(useful, educational, problem-solving, etc.)
In the know
(first to know, on the inside, in the know, etc.)
(shock value, unexpected, unique perspective)
(debate, discussion, point/counterpoint, etc.)
(warning, investigative, being prepared, etc.)
(safety, reliability, honesty, integrity, etc.)
(belonging, empathy, crusade, etc.)
1. Answering questions
2. Asking for involvement
3. Asking questions
4. Explaining why
5. Sharing a vision
6. Talking about others
1. Start by talking, not writing
2. Record the conversation
3. Use email as fallback
4. Build a content calendar