Connecting with Social Advocates. QueenPin Event Overview. It’s Not a Bowling Event… It’s THE After Hours Event Every Blogger Wants to Attend. "marketing is no longer about awareness and reach (who is not aware of Walmart?) it's about engagement“ - John Hayes, CMO American Express.
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QueenPin Event Overview
"marketing is no longer about awareness and reach (who is not aware of Walmart?)
it's about engagement“
- John Hayes, CMO American Express
Danielle Smith of extraordinarymommy.com &
Audrey McClellan of momgenerations.com
Talkable Moment - Campbell’s provided surprise meals to attendees families, taking care of them while their Mom’s were out town.
A sneak preview of Lucky Strike gave members an idea of what to expect, building anticipation even more.
Members hope to improve upon last year to make more connections with other bloggers and brands
Is it noise or a choir?
The new customer shopping path creates many new engagement touch points, good social marketing can integrate your content at each node
Source: Open Brand by Kelly Mooney, used by permission from the author
Collective Bias employs a rigorous 3-step process developing a brand advocacy community or campaign
Sponsors from last year’s BowlHer had premiere product placement and product sampling opportunities at the event