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Paulista Macrometropolis

São Paulo – Its changing economy and future opportunities Miguel Bucalem Professor, University of São Paulo – USP USP Cidades (Centre for Cities, São Paulo University) October 2013. Paulista Macrometropolis. Aglomeração Urbana Piracicaba. RM de Campinas.

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Paulista Macrometropolis

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  1. São Paulo – Its changing economy and future opportunitiesMiguel BucalemProfessor, University of São Paulo – USP USP Cidades(Centre for Cities, São Paulo University)October 2013

  2. Paulista Macrometropolis Aglomeração Urbana Piracicaba RM de Campinas RM do Vale do Paraíba e Litoral Norte RM de São Paulo Região Metropolitana da Baixada Santista Source: IBGE 2010

  3. São Paulo City • Area: 1,509 km² • Urbanized Area: 1,000 km² • Population: 11.2 million (2010) • Density: 73 inhab./ha • Total GDP: US$ 260 bi • (Source: IBGE 2010, conversion rate dec/2010) • GDP per capita: US$ 23,000 • (Source: IBGE 2010, conversion rate dec/2010) • 31 administrative districts • 96 subdistricts • It comprises: • 17,260 km of public ways • 74.3 km of subway • 125.0 km of railways • 111.5 km of bus corridors • 1,349 urban bus lines (fleet: 15 K vehicles)

  4. Potentials • 11th City in gross production • (Brookings Institution 2012) • 1stlargest stock market in Latin America • Leading Universities in Latin America • The greatest medical center in Latin America • 2,000 private companies with focus on R&D • 70 different cultures living harmoniously • Culture and Leisure Center • (120 theatres, 280 cinemas, 88 museums) • One event every 6 minutes • Logistics Pole • (port / airport / roads / railways)

  5. Employment concentration in the Industry Sector 1996 2006 Jobs per area

  6. Employment concentration in the Service Sector 1996 2006 Jobs per area

  7. Employment concentration in the Service Sector 2010 Jobs per area Source: Atlas Geoeconômico da Cidade

  8. Business Districts in São Paulo Downtown Paulista ave UrbanOperation 1995| newland use regulation Faria Lima ave Downtown 370,000 jobs Paulista avenue 263,000 jobs Faria Lima avenue 239,000 jobs (2007) 315,000 jobs (2020) Berrini / Chucri avenues 182,000 jobs (2007) 375,000 jobs (2020) Berrini ave ChucriZaidan ave UrbanOperation 2001| newland use regulation

  9. Economic activities within the city vision Management Schools Consulting firms Events and Conventions Business corridors Software and Games industry International Investment Attraction

  10. Challenges and Opportunities SP2040 A compact, polycentric and equivalent city • Lively Rivers • Urban Parks • Communities • 30-minute City • Opportunity Centers • Open City Daily pendular movements

  11. Challenges and Opportunities SP2040 A compact, polycentric and equivalent city • Lively Rivers • Urban Parks • Communities • 30-minute City • Opportunity Centers • Open City Daily pendular movements

  12. It has to happen! • Spatial Strategy • fast and huge expansion of the metro and medium capacity transportation corridors; • redevelopment of central area; • fostering new centers. • Consolidate insertion in the new economy • creative industries; • science and technology; • health and life sciences; • financial; • high level consultancy to companies

  13. London and São Paulo ? • Great Britain and Brazil have around USD 8 billion worth of commerce per year based mainly on commodities • There a number of London company headquarters in São Paulo and vice versa • São Paulo is already “like London”: Internationalised and Cosmopolitan, Corporate HQs, Cultural, Decision Making, Universities, Media. • There is need and potential for much more

  14. London and São Paulo ? • There is need and potential for much more • London should be in the center of a network of world cities in which São Paulo will be an active member. Lessons from London are important to all world cities. São Paulo is a customer for London know how. • London can help São Paulo to make the next step into the new economy • fostering the eco-sytem to attract talented people and knowledge activities • setting up PPPs for city renewal and new infrastructure • networks for corporate hosting • knowledge exchange in hosting international events • São Paulo can also help London sharing its experience on city wide projects which resulted from dealing with large scale imbalances, such as housing projects.

  15. USP Cidades

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