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Exploring the Ubiquity of QR Codes Among College Students: Usage, Awareness, and Applications

This study investigates the usage and awareness of QR codes among college students. Through a survey of 129 participants, we explored demographics, familiarity with QR codes, and their applications in various sectors, such as education, entertainment, and healthcare. The findings reveal that over half of the students own a QR scanner, with significant interaction with QR codes for diverse purposes, including mobile gaming, promotions, and even safety measures for missing children. Understanding QR code utilization trends can inform marketing and engagement strategies for this demographic.

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Exploring the Ubiquity of QR Codes Among College Students: Usage, Awareness, and Applications

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  1. Uses of New Forms of Media:QR Codes The “A” Team Mikey Sanchez Roe Borunda Stephanie Ortiz Sammy LoPorto Roberto Pena

  2. Introduction

  3. Literature Review QR Codes originated in Japan Virtually used everywhere

  4. Literature Review • Best Buy • Home depot • Ralph Lauren

  5. Literature Review • McDonald’s • FengShui Realtors

  6. Literature Review • Entertainment • Theatre • Mobile Gaming

  7. Literature Review • Tattoos • Children’s I.D.

  8. Literature Review • Education • Bournemouth University • Fox University

  9. Literature Review • Medicine • Connectyx • Lifespire

  10. Literature Review • Medicine • Hospitals

  11. Literature Review • Missing children • Replacing traditional Milk cartons

  12. Literature Review • The Dark Side… Soviet KGB Walt Disney

  13. Literature Review • Cemetery headstones

  14. Methods-sample • Our target audience was college students • Our sample had 129 participants • 67 were female, 61 male • Mainly college students, a few outliers

  15. Methods-procedures • created a survey on surveymonkey.com • Used Facebook, texting, mass emails, clubs • Convenience

  16. Methods-measures • 13question • Averaged under 5 minutes • 4questions had open response option • 6 ordinal • 5 nominal • 2 categorical

  17. Results What is your sex? 52.3% 47.7% What is your age? 7.8% 3.9% 14.1% 50% 24.2%

  18. Results Do you own a cell phone? Do you know what a QR Code is? 46.6% 53.4%

  19. Results Have you ever scanned a QR code? Do you have a QR Reader? 50.6% 49.4%

  20. Results How often do you use the scanner? Do scan it immediately? 1.3% 3.9% 2.6% 5.2% 7.8% 20.8% 53.2% 45.5% 35.1% 24.7%

  21. Results What type of codes are you scanning? Where do you see them most often? 25.4% 61% 44.1% 25.4% 54.2%

  22. Conclusion Purpose: • Who is using quick response codes? • How are they using them? • Why are people often using them?

  23. Conclusion The Measure: • 129 participants • Female dominant • 18-21 age • Mainly third year students

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