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Uses of New Forms of Media: QR Codes

Uses of New Forms of Media: QR Codes. The “A” Team Mikey Sanchez Roe Borunda Stephanie Ortiz Sammy LoPorto Roberto Pena. Introduction. Literature Review. QR Codes originated in Japan Virtually used everywhere. Literature Review. Best Buy Home depot Ralph Lauren. Literature Review.

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Uses of New Forms of Media: QR Codes

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  1. Uses of New Forms of Media:QR Codes The “A” Team Mikey Sanchez Roe Borunda Stephanie Ortiz Sammy LoPorto Roberto Pena

  2. Introduction

  3. Literature Review QR Codes originated in Japan Virtually used everywhere

  4. Literature Review • Best Buy • Home depot • Ralph Lauren

  5. Literature Review • McDonald’s • FengShui Realtors

  6. Literature Review • Entertainment • Theatre • Mobile Gaming

  7. Literature Review • Tattoos • Children’s I.D.

  8. Literature Review • Education • Bournemouth University • Fox University

  9. Literature Review • Medicine • Connectyx • Lifespire

  10. Literature Review • Medicine • Hospitals

  11. Literature Review • Missing children • Replacing traditional Milk cartons

  12. Literature Review • The Dark Side… Soviet KGB Walt Disney

  13. Literature Review • Cemetery headstones

  14. Methods-sample • Our target audience was college students • Our sample had 129 participants • 67 were female, 61 male • Mainly college students, a few outliers

  15. Methods-procedures • created a survey on surveymonkey.com • Used Facebook, texting, mass emails, clubs • Convenience

  16. Methods-measures • 13question • Averaged under 5 minutes • 4questions had open response option • 6 ordinal • 5 nominal • 2 categorical

  17. Results What is your sex? 52.3% 47.7% What is your age? 7.8% 3.9% 14.1% 50% 24.2%

  18. Results Do you own a cell phone? Do you know what a QR Code is? 46.6% 53.4%

  19. Results Have you ever scanned a QR code? Do you have a QR Reader? 50.6% 49.4%

  20. Results How often do you use the scanner? Do scan it immediately? 1.3% 3.9% 2.6% 5.2% 7.8% 20.8% 53.2% 45.5% 35.1% 24.7%

  21. Results What type of codes are you scanning? Where do you see them most often? 25.4% 61% 44.1% 25.4% 54.2%

  22. Conclusion Purpose: • Who is using quick response codes? • How are they using them? • Why are people often using them?

  23. Conclusion The Measure: • 129 participants • Female dominant • 18-21 age • Mainly third year students

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