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组员：陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴

组员：陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴. Delicacy. ——DIY mask. Company:Delicacy company .ltd. Slogan:Nature is our pursuit. Assessment of the environment. 目录. Product :Delicacy. 4ps. Summary. 1.Assessment of the environment. 1.Assessment of the environment. Improve facial skin relatively quickly.

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组员：陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴

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  1. 组员：陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚诗晴 Delicacy ——DIY mask

  2. Company:Delicacy company .ltd Slogan:Nature is our pursuit

  3. Assessment of the environment 目录 Product :Delicacy 4ps Summary

  4. 1.Assessment of the environment

  5. 1.Assessment of the environment Improve facial skin relatively quickly

  6. Contain harmful substances Serum left in the mask bag is thrown away

  7. The size is not suitable Can’t distinguish the difference

  8. Assessment of the environment Ordinary DIY masks contain some elements that are harmful to your skin although its material is natural.

  9. Powdery DIY mask Mask soaked in lotions

  10. Delicacy Our products use the elements that are extracted from naturals and special processing makes them easier to be absorbed by your skin.

  11. Delicacy’s serum is semi liquid so that it won’t evaporate rapidly or absorb your skin moisture.

  12. Approval of the authority OEKO-TEST BDIH FDA

  13. SWOT Analyze

  14. According to the SWOT analysis, we will take the following action. 1.Strengthen brand cultivation 2.Control cost 3.Develop with our own characteristic 4.Pay more attention to promoting our products in the retail terminal 5.Build our core value

  15. 2.About Delicacy

  16. 2.About Delicacy

  17. 2About Delicacy

  18. 2.About Delicacy 2.4.1 Moisturizing and Relief Main Composition: Goat's milk, Hyaluronic acid, Aloe vera, Rose. For the Crowd: word with the computer all the day, and the skin is dry and stiff. 2.4.2 Whitening and Moistening Main Composition: Natural pearls, Loofa and Adlay For the Crowd: Overtime at night, Face bleak and pigmented 2.4.3 Smooth and Compact Main Composition: Collagen, Sturgeon caviar For the Crowd: the face would edema after getting up in the morning, Facial muscle relaxation 2.4.4 Anti-wrinkle and Nourish Main Composition: Imperial honey, Coenzyme olo, Natto amino acids For the Crowd: People who usually go to the pub but Pay little attention to maintenance, Chapped skin wrinkling

  19. 4P

  20. Product Positioning 3 Product Characteristics Positioning of Delicacy is to provide high-quality, green DIY mask for college students and young women aged from 20 to 35. Through independent DIY mark, bring moisture to the skin, Enjoy the pleasure in the production process and applying the mask.

  21. 3 Product Characteristics Natural Mask Product Characteristics Distinctive DIY idea The essence of the different effects

  22. 4Price Price strategy Price Lining Strategy; One piece of cotton cloth 0.5yuan 100 ml serum 20 yuan 100ml special function nutrient solution 20 yuan;30yuan Cost For the first two types:59.8 For the latter two types:99 exact price

  23. 5 promotion Professional beautician (Introduction and answer customers' answer professionally) 1 2 Website :micro blog ; official website 3 flyers Products on special in the festivals. 4

  24. Expand the retail market B2C Franchise sales Enter into big shopping malls in first or second tier cities, set up the sales counters Sales Counter Establish specialty shop in county-level cities and areas 6 Distribution Setting up some CVS in villages and towns Establish the B2C marketing mechanisms through a third party

  25. Product Produce Investment 7 Summary and prospect Welcome to invest our product-DELICACY, we believe that you won’t regret your choice and DELICACY will succeed.

  26. Thanks

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