Multiple Indicator Cluster Surveys Data Dissemination and Further Analysis Workshop

1. Multiple Indicator Cluster SurveysData Dissemination and Further Analysis Workshop Going Beyond the Final MICS Report: Planning for Data Dissemination and Further Analysis Data Dissemination and Further Analysis Workshop

2. MICS4 Final Reports

3. In order to maximize MICS data use… … an effective dissemination strategy should be implemented To accomplish what?

4. MICS data have been widely used to strengthen programs and policies at both national and regional levels. Also to: • Identify high need populations or geographic areas… highlight disparities (equity focus) • Monitor progress/Update SitAn of children • Establish baseline standards for future evaluation • Set priorities for programs/Develop targets, objectives • Justify new activities and budget allocations

5. Mobilize stakeholders and stimulate debates • Justify proposals for new projects or funding • Stimulate “positive” competition • Inform media • Plan advocacy campaigns to strengthen public policies • Highlight topics for communication program messages • Facilitate additional in-depth analysis by academia and researchers

6. Example of MICS data use: Serbia • MICS3 findings were instrumental to: • initiate the establishment of the national commission on young children nutrition and feeding practices and • the legislative proposal to ban corporal punishment • …thanks to NGOs’ advocacy work MICS4 Survey Design Workshop

7. MICS dissemination action plan (Key areas to be addressed: 1 of 2) HOW TO: • Create awareness about MICS and interest in MICS data prior to data release • Organize national seminar – official release of final data • Engage media and journalists • Make findings widely and attractively available at the national, regional and international level …/2

8. MICS dissemination action plan (Key areas to be addressed: 2 of 2) • Design and produce a MICS dissemination package for non-technical audiences • Engage communication/C4D/DOC (photo, video, online stories, etc.) • Plan and conduct an effective distribution strategy • Pre-test and evaluate activities and tools Overall, consider the web as an increasingly important dissemination medium

9. Target audiences at country level • At national level: • Ministries (both political and technical level) • Parliament, Senate • In-country international community • Civil society, including youth associations • Technical experts–universities/research centers • Mass media • Donors

10. Target audiences at country level • At local level (using sub national level data): • Authorities • Civil society organizations • Mass-media • Health facility administrators

11. Accessibility to MICS findings and micro data • Printed and electronic copies of the final report • “Light” version of the final report • Micro level datasets • CD ROM, flash drives • Ready made presentations • Website – national and regional • Childinfo.org and MICS Compiler • Online communities • DevInfo 6.0 (e.g., DI Book; DI Analyser)… soon DI 7.0 • Pocket card, factsheet, brochure, poster, etc.

12. Organizing live and/or remote presentations • Launching of report • MICS video (global video on UNICEF WeShare can be adapted) • Political leaders (parliamentary briefings) • Ministries • Partners in development • Media (TV, radio, print) • Ad-hoc presentations on specific results • Thematic press releases • Creating online communities to spread the word • Organize webcasts, podcasts, etc. • Participate in national/int’l thematic and/or expert conf.

13. Utilization ofDissemination Templates • Print materials: • Wallcharts • Brochures • Stacked informational sheets • Youth-friendly key findings report • MICS summary • Web or visual tools: • Word Press website • Animated presentations

14. Plan for a MICS dissemination strategy right from the start (1 of 2) • MICS exercise does not end when the report is published …. • Include dissemination in survey planning…and budget • Involve communication/C4D officers • Document/archive key steps of the survey with photos, videos, interviews, web pages, media articles, etc.; kindly share with NYHQ

15. Plan for a MICS dissemination strategy right from the start (2 of 2) • Consult dissemination examples on childinfo.org • http://www.childinfo.org/mics3_dissemination.html • http://www.childinfo.org/mics4_examples.html • Contact UNICEF dissemination staff at HQ

16. A few tips for planning dissemination • Think of different communication tools/channels for different target groups • Include as part of the Country Survey Plan • Involve Steering Committee & communication experts • Allocate adequate resources

17. Limited support from UNICEF • UNICEF Headquarters staff in New York can guide you in the production of: • printed dissemination materials (wallchart, brochures, key findings, etc.) and • web tools • … granted those are provided in English or in French.

18. Contact information Daniel Vadnais, Communication Specialist, Statistics and Monitoring (dvadnais@unicef.org) and LaxmiVenkatraman, Communication Officer, Statistics and Monitoring (lvenkatraman@unicef.org) for web-related issues