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Jonas Premier SaaS offering on Windows Azure. Steve Ecclestone – VP of Product Development, Jonas Construction. Who We Are. Subsidiary of Constellation Software Jonas Construction Leading provider of construction and service management software Providing solutions for more than 20 years

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jonas premier saas offering on windows azure

Jonas PremierSaaS offering on Windows Azure

Steve Ecclestone – VP of Product Development, Jonas Construction

who we are
Who We Are
  • Subsidiary of Constellation Software
  • Jonas Construction
    • Leading provider of construction and service management software
    • Providing solutions for more than 20 years
    • Over 1200 customers
what we have done
What we have done
  • Built a brand new ERP on Windows Azure. The offering includes:
business challenge leading to azure
Business challenge leading to Azure
  • Penetrate new market segment – SMB
    • Few customers Many customers
    • Enhanced self service capabilities
    • Scale to market needs
    • Costs aligned to revenue
  • Pilot Cloud for rest of company
steps along the journey
Steps along the journey
  • Select a development partner to assist us
  • TCO study and business case for technology
  • Product blueprint and release timeline
  • Pilot to prove the technology
  • Build Phase
  • Current Status of the build
  • Go to Market strategy
1 selecting development partner
#1 - Selecting Development Partner

We are a software developer but felt we needed more expertise in several key areas.

  • Web development experience
  • Solution Architecture
  • Project Management experience
  • Greater speed to market
2 tco criteria
#2 - TCO Criteria

The TCO was derived by estimating the costs for the production instances.

  • Compute Power (doubled for failover)
  • Database(s)
  • Storage
  • Data Transfer
  • Storage Transfer

The costs for additional environments(QA & Dev) are relatively static.

2 why cloud why azure
#2 Why Cloud? /Why Azure?
  • Developer Benefits – don’t have to buy and maintain all the infrastructure
  • Marketing Benefits - Cloud has a cache about it, it will help sell the product. Leverage the Microsoft brand to sell our product.
  • Relationship – We are a partner and feel we have leverage to influence the offering.
2 estimated costs over 48 months
#2 - Estimated costs over 48 months

4 year Totals

Azure $450K

Rackspace $609K

3 product blueprint release timeline
#3 - Product Blueprint & Release Timeline

Blueprint – we know what to build, we have about 1200 clients/15,000 users across North America

Release Timeline – ASAP – selected an offshore development team to increase the speed to market.

4 pilot phase
#4 - Pilot Phase

Risk Mitigation – if we were going to fail we would like to fail as quickly and as cheaply as possible

We built a very broad but thin slice of the application to prove that the technology was fast and robust enough for an ERP

5 build phase
# 5 Build Phase

Solution architecture and database structure was done locally

Most of the coding was done offshore (Manila)

5 current status
#5 - Current status
  • Development is complete we are fixing bugs, a lot of bugs
    • Early customer/prospect reviews are overwhelmingly positive
  • Original schedule called for a full launch in January. We underestimated the UAT portion of the project. Actual full launch will be the end of March.
5 conservative prospects
# 5 Conservative Prospects

Construction companies tend to be very conservative and late adopters of technology

  • Reliability – Will the solution always be available
  • Data Offsite – Is it secure, is it private?

Microsoft - the brand is known and trusted

Cloud – is the latest ‘buzz’, helps prospects to understand they are getting the latest technology and are buying the ‘right’ solution

6 go to market strategy
# 6 – Go to Market Strategy


Marketing and Website strategy


Sales operational structure

Sales Process


learning s
  • Build less , get to market sooner
    • V1 was too extensive, if we had scaled back the features we would have 30 -40 customers by now
  • Better understanding of the technology that is being used
    • Silverlight has a limited future which means there will be less development by both by Microsoft and 3rd parties.
  • Offshore development - worked well for the build phase but is cumbersome in the current UAT phase
    • Intermittent problems, funky screens, etc. are hard to document, better to show someone
  • Going first is never any fun
  • we new that going in but it is worth mentioning again
offshore development
Offshore Development
  • Documentation – needs to be very good
  • Language & Culture – are more significant than you realize
  • Talent - Offer some very talented people at a lower cost
  • Ability to Scale the team - Suitable for a project where there is significant initial development
i m done
I’m Done
  • Questions & Comments