Social Psychology. Social Psychology is a broad field devoted to studying:. how people relate to each other the development and expression of attitudes people’s attributions about their own behavior and that of others
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the development and expression of attitudes
people’s attributions about their own behavior and that of others
the reasons why people engage in both prosocial and antisocial behavior
how the presence and actions of others influences the way people behave
One reason that attitudes are difficult to change is due to the Cognitive Dissonance Theory.
People are motivated to have consistent attitudes and behaviors, and when they do not, they experience unpleasant mental tension (dissonance).
(proceed cautiously, allow
driver a wide berth)
“Maybe that driver is ill.”
(Speed up and race past the
other driver, craning to give
them a dirty look)
“Crazy driver!”Social Thinking
Interestingly, people do more the opposite when attributing successes or failures to themselves (we blame the situation more than ourselves).
Because Jesse is very good at psychology
Because the psychology test was easy
Jesse has always been good at psychology
Jesse just studied a lot for this particular psychology test
Mr. Baker is an easy psychology teacher
Mr. Baker is a tough psychology teacher who just happened to give one easy test
65% of Milgram’s “teachers” did!
The majority of
to obey to the end
Shock levels in voltsSocial Influence
enhancement of a group’s prevailing attitudes through discussion within the group (like AA or KKK) – Yeah! I Agree!
“The activities of married women
are best confined to home and family”
1967 ‘71 ‘75 ‘79 ‘83 ‘87 ‘91 ‘95
maintain around our bodies