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Search engine marketing and, in particular, SEO management ensure visible positioning in search engines such as Google. Today, search engines are the linchpin in gathering information from people around the world. Especially when researching certain topics such as health, product tests and evaluations, science, business, finance, and sports. Search Engines are the most important starting point for getting information.
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SEO MANAGEMENT
In recent years, search engine optimization has also taken on a second meaning. In classic search engine optimization, a distinction is made between on-page SEO and off-page SEO. You can still differentiate between search engine optimization for the individual verticals in: 1. Classic SEO 2. Image SEO 3. News SEO 4. Voice Search SEO
Strategic SEO Management • Tactical SEO Management At the strategic level creating and managing a digital entity for search Engine in the form of the website maintaining the entity relevance and thus the authority of the domain is called the Strategic SEO management. Managing content optimization, technical optimization for crawling and indexing, duplicate content avoidance and snippet optimization are carried out on the tactical level which creates a field in itself called Tactical SEO Management.
IMPORTANT TASKS OF SEO MANAGEMENT 1) Ensure accessibility 2) Snippet optimization, page titles & descriptions 3) Optimization of page speed and loading times 4) Content Optimization 5) Keyword research & analysis 6) Optimize mobile display 7) Link building or link building 8) Broken link optimization
9) Optimization of internal links and information architecture 10) Remove worthless content / URLs 11) Avoid duplicate content 12) Optimizing user behaviour 13) Strategic search engine optimization
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