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Writing a business plan is careful consider every step of starting your company. You need to be in a place to prepare for success. Check out this step by step guide to writing a business plan.
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The Business Plan Components 1. An Executive Summary 2. Your Company Description 3. Products and Services 4. Company Marketing Plan 5. Operational Plan 6. Management & Organization 7. Startup Expenses & Capitalization 8. Financial Plan 9. Additional Appendices
An Executive Summary The Executive Summary should briefly explain each of the below. 1. An overview of your business idea 2. A description of your product and/or service. 3. Your goals for the business. 4. Your proposed target market. 5. Your competition and what differentiates your business 6. Your management team and their prior experience. 7. Financial outlook for the business.
Your Company Description This section explains the basic elements of your business: 1. Business Name 2. Company Mission Statement 3. Company Philosophy/Values 4. Company Vision 5. Goals & Milestones 6. Target Market 7. Industry/Competitors 8. Legal Structure/Ownership
Products and Services This section expands on the basic information about your products and services 1. Your company’s products and/or services. 2. The problem the product or service solves 3. Any proprietary features that give you a competitive advantage 4. How you will price your product or service
Marketing Plan This section includes: 1. Market research 2. Barriers to entry 3. Threats and opportunities 4. Product/service features and benefits 5. Target customer 6. Key competitors 7. Positioning/Niche 8. How you will market your product/service 9. Promotional budget 10. Pricing 11.Location or proposed location 12.Distribution channels 13.12-month sales forecast
Operational Plan This section explains the daily operation of your business: 1. Production 2. Quality control 3. Location 4. Legal environment 5. Personnel 6. Inventory 7. Suppliers 8. Credit policies
Management & Organization This section should give readers an understanding of the people behind your business, their roles and responsibilities, and their prior experience: 1. Biographies 2. Gaps 3. Advisors 4. Advisors
Startup Expenses & Capitalization In this section, detail the expenses involved in opening for business and how much capital you’ll need: 1. Start-Up Expenses 2. Opening Day Balance Sheet 3. Personal Financial Statement
Financial Plan Include the following: 1. 12-month profit & loss projection 2. Optional: 3-year profit & loss projection 3. Cash flow projection 4. Optional: 3-year cash flow statement 5. Projected balance sheet 6. Break-even calculation 7. Use of capital
Additional Appendices Below are some elements many business owners include in their Appendices. 1. 2. 3. 4. 5. 6. 7. 8. 9. Agreements Intellectual property Resumes of owners/key employees Advertising/marketing materials Public relations/publicity Blueprints/plans List of equipment Market research studies List of assets that can be used as collateral
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