more than thank you donor stewardship that works n.
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More than “Thank You” – Donor Stewardship That Works. Cynthia Uviedo Trinity University. Donor Relations. Activities that occur between asks A link between donors and the organization Acknowledgment Recognition Stewardship. Stewardship. Noun

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Presentation Transcript
donor relations
Donor Relations
  • Activities that occur between asks
  • A link between donors and the organization
  • Acknowledgment
  • Recognition
  • Stewardship
stewardship
Stewardship
  • Noun
  • 1. a process whereby an organization seeks to be worthy of continued philanthropic support, including the acknowledgment of gifts, donor recognition, the honoring of donor intent, prudent investment of gifts, and the effective and efficient use of funds to further the mission of the organization
  • 2. the position or work of a steward

Source: AFP Fundraising Directory, www.afpnet.org

donor relations cycle
Donor Relations Cycle

Janet L. Hedrick, "Effective Donor Relations"

acknowledgment
Acknowledgment
  • Private communication
  • Thank You Letter
    • Prompt
    • Personal
    • Appropriate
    • Informative
  • Can send multiple times
recognition
Recognition
  • Process of expressing gratitude for a contribution in a public way
  • Signage
  • Named opportunities
  • Special presentation
  • Appreciation events
  • Gifts
recognition caveats
Recognition Caveats
  • Donor Honor Roll debate
  • Know your donors and their expectations
  • Recognition Preferences:
    • Expectants
    • Moderates
    • Frugal
    • Secretive
    • Anonymous

Laura Fredricks, “Developing Major Gifts: Turning Small Donors into Big Contributors”

stewardship1
Stewardship
  • Process of using the gift as the donor intended and communicating with the donor about the use of their gifts
  • Return on investment
  • Reporting on unrestricted gifts
endowment report
Endowment report
  • Email Cynthia if you’d like a PDF of Trinity’s report
what do donors want
What Do Donors Want?
  • Prompt Acknowledgment
  • Reassurance that gift will be used for specified purpose
  • Measurable results communicated before the next ask

Source: Penelope Burk

ideas
Ideas
  • Video
    • Historical
    • Student/Client Thank You
  • Scrapbook
  • Photo book
  • Storybook
  • Physical award/gift
  • Post-event photo slideshow
  • Newsletter/alumni magazine
slide21

Questions:

Cynthia Uviedo

Donor Relations Officer

Trinity University

cuviedo@trinity.edu

210-999-8075