1 / 10

Update..After 2 months

Update..After 2 months. 27 MD registered. 12 Normal resellers registered. 0 MDs registered in Norway Belgium NL Italy. 0 resellers registered in Norway Sweden Germany Belgium NL Italy. Update..After 7 months. 70 MD registered 64 Normal resellers registered. Switzerland 0 NR

dyan
Download Presentation

Update..After 2 months

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Update..After 2 months 27 MD registered 12 Normal resellers registered • 0 MDs registered in • Norway • Belgium • NL • Italy • 0 resellers registered in • Norway • Sweden • Germany • Belgium • NL • Italy

  2. Update..After 7 months 70 MD registered 64 Normal resellers registered Switzerland 0 NR 0 MD Austria 0 NR 0 MD 10 events!! NL 6 NR 4 MD Germany ? NR ? MD 2 events!! Belgium 7 NR 7 MD Norway 0 NR 0 MD MD Portugal 9 NR 3 MD 19 events!! Finland 20 NR 9 MD 15 events!! Spain 3 NR 22 MD NR Sweden 3 NR 3 MD Italy 4 NR 4MD France 12 NR 18 MD MD NR

  3. Update..After 7 months GOOD news • New vendors joined DRIVE locally • DRIVE registrations have increased • Commitment by GMs BAD news • Still few events are logged in • Some Vendors are thinking to stop their investments on DRIVE because they don’t see many events

  4. What are we missing? • Resellers’ interest in getting rewarded • Sales people support • MDs buy-in • Normal resellers buy-in • Effective collaterals (video, ppt,...) • Vendors • Time • ...anything else?

  5. Improvements

  6. A “day” in a Reseller life SALES STAGES CustomerVisit Leads Initial contact Event Marketing emailing Presentation Negotiation POC Assessment Opportunities SALE Deal Deals • Only few contacts in the funnel reach the final stage of the sales cycle. • Many contacts don’t lead to an opportunity and to a deal • The conversion rate of a lead in a deal is lower than 20%

  7. The revenue you will get without DRIVE Leads SALES STAGES Customer Visit 0 € 1. Initial contact Event Marketing emailing POC 2. Negotiation Presentation 0 € Assessment Opportunities € € Deals 3. Deal € € SALE € ONLY IF THE DEAL IS CLOSED € • Only leads converted in deals generate revenue • Many leads don’t generate revenues because conversion rate<20%

  8. The revenue you will get with DRIVE € € € € SALES STAGES Marketing campaigns € Leads € € € € € Customer Visit 1.Initial contact € € € Event € € € € € € Presentation 2.Negotiation Assessment Opportunities € € € POC € € € 3. Deal € € SALE € Deals ONLY IF THE DEAL IS CLOSED Has anything changed? • Even if leads don’t get into deals, they generate a profit • Leads generate revenues at the initial contact stage

  9. DRIVE - NEXT • More global campaigns on DRIVE • Customer References • Slideshare • “How to” videos • uploaded on youtube to train new users on how to use DRIVE portal • Branded Giveaways • Notebooks • Pens

More Related