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The Other Side of the Pond: Public Relations in the United Kingdom

The Other Side of the Pond: Public Relations in the United Kingdom. By Brittany Flippo & Pauline Medrano. What is the UK?. The UK is the United Kingdom of Great Britain and Ireland, which is comprised of 4 distinct parts – England, Wales, Scotland, and Northern Ireland

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The Other Side of the Pond: Public Relations in the United Kingdom

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  1. The Other Side of the Pond:Public Relations in the United Kingdom By Brittany Flippo & Pauline Medrano

  2. What is the UK? • The UK is the United Kingdom of Great Britain and Ireland, which is comprised of 4 distinct parts– England, Wales, Scotland, and Northern Ireland • The UK is smaller than the US state of Oregon • The nature of an English (wo)man • As in the US, central tendencies in the UK favor individualistic leanings; achievement and individual initiative are valued • The British tendency is toward direct, low-context speech patterns

  3. Communication in the UK • UK media freedoms and restrictions • The British Broadcasting Corporation (BBC) • Ten national daily newspaper in the UK with circulation lead by the Sun • Radio and TV saturation in British homes is 100% • PR emerged as a profession in the UK in the 1930s during WWII

  4. Similarities and Differences • The US and the UK share many of the same values and cultural similarities • London is the “center of gravity” for international PR with the Prime Meridian dividing the Eastern and Western Hemispheres which run through Greenwich (right outside of London) • Focus on media relations is taking off in different directions • Major difference in size & media consumption • Edelman NY versus Edelman London • Working for a large agency is the same in both nations • Similar day-to-day activity

  5. Aimee BateasConsultant at Hanover PR, London • Developed a passion for European Corporate Communication, specifically regarding the European Union • Began as an Account Coordinator for Ketchum Public Relations in London • Moved forward with the company to become an Account Executive • Chose to make the move to a smaller firm – hanover – where she is currently a consultant

  6. Chartered Institute of Public Relations • Similar to PRSA • Founding of CIPR • Membership of CIPR • Consists of the President, Officers, the Council, Standing Committees, the Executive Board, Regional/Sectoral Groups, and its members

  7. Public Relations Consultants Association • Professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals • Mission Statement • Membership is bound to a charter and codes of conduct

  8. History • Taylor Herring is Privately owned. • Cath Taylor founded Cath Taylor Associates in 1997 and joined forces with James Herring to launch Taylor Herring PR in 2001. • Peter Mounstevens joined the agency 8 years ago and now jointly runs the agency alongside the founders.

  9. What they do • Media and entertainment; promoting top TV Shows. • Worked on some of the biggest properties in the music industry. • Over the last 10 years they’ve been involved in the promotion of numerous movie blockbusters. • Helped clients reach the top of the video games charts. • Involved in many a publishing success stories. • Delivered fame generation campaigns for some of the biggest brands in new media.

  10. Awards • Specialist Consultancy Of The Year (PR Week) • Best Consumer Campaign (CIPR) • Best Experiential Campaign (Event Awards) • Best Broadcast PR Campaign (Promax) • Best PR Stunt (Brand Experience Awards). • Barclays Media Momentum Award for fastest growing PR Agency two years running. • Risen 45 places in the PR Week Top 150 Agencies league tables. • Also been singled out as one of the UK’s Top 10 fastest growing companies in all PR sectors.

  11. Their Team • We offer expertise in key areas of communication: • Media Relations • Consultancy • Social Media • Guerilla Marketing and Stunts • Broadcast Consultancy • Crisis Management • Celebrity Endorsement • Events and Personal PR.

  12. Clients http://youtu.be/LEw2qoQyWi0

  13. Case Study

  14. Case Study http://youtu.be/GJ-RIbBFQAk

  15. http://www.taylorherring.com

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