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How to Use Internet Marketing to Grow your Company. David Steele, Partner Intrada Technologies. www.intradatech.com. What is Internet Marketing?. Also known as  digital marketing ,  web marketing ,  online marketing , or  e-marketing . Also refers to search engine Marketing (SEM),

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    1. How to Use Internet Marketing to Grow your Company David Steele, Partner Intrada Technologies www.intradatech.com

    2. What is Internet Marketing? Also known as digital marketing, webmarketing, online marketing, or e-marketing. Also refers to search engine Marketing (SEM), search engine optimization (SEO), banner ads on specific websites or devices, email marketing, and Web 2.0 strategies. www.intradatech.com

    3. What is Internet Marketing? What is Web 2.0 strategies? social networking sites, blogs, wikis,  video sharing sites, hosted services,  web applications, mashups and folksonomies www.intradatech.com

    4. Research Target Market Identify SCA Sustainable Competitive Advantage Goals and Strategy Refine Plans Marketing Plan Analyze Results Develop Plan Track Results Implement Plan www.intradatech.com

    5. Internet Marketing Focus: Develop Plan/Implement Plan/Track Results/Analyze Results Search Engine Optimization (SEO) Search Engine Marketing (SEM) Banner Ads - Google Web 2.0 – Social Media www.intradatech.com

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    7. Develop Plan GOAL: Increase Tire Sale Traffic TARGET: Home Decision Maker CAMPAIGN: Internet Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Banner Ads - Google E-Mail Marketing – E Blasts Web 2.0 – Social Media - FB www.intradatech.com

    8. W3C develops technical specifications and guidelines through a process designed to maximize consensus about the content of a technical report, to ensure high technical and editorial quality, and to earn endorsement by W3C and the broader community. Google Webmaster Guidelines Google 101: How Google crawls, indexes and serves the web. www.intradatech.com

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    11. It's a virtual front door to customers and many times that first impression is critical to results. Do you have a professional website but also a strategic plan to track success? www.intradatech.com www.intradatech.com

    12. Enterprise-class web analytics made smarter, friendlier and free. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. www.intradatech.com

    13. Bounce Rates MIN MAX e-Commerce 14% 68% Product Information 3% 50% Lead Generation 5% 81% News / Media 25% 82% Branding 22% 70% Other 13% 85% www.intradatech.com

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    16. AWSTATS When: Monthly history Days of month Days of week Hours Who: Countries   Full list   Robots/Spiders - Full list   Last visit Navigation: Visits duration File type Viewed   Full list Entry   Exit Operating Systems   Browsers   Referrers: Origin   Referring search engines   Referring sites Search Key phrases   Search Keywords Others: Miscellaneous HTTP Status codes   Pages not found www.intradatech.com

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    19. AWSTATS When: Monthly history Days of month Days of week Hours Who: Countries   Full list   Robots/Spiders - Full list   Last visit Navigation: Visits duration File type Viewed   Full list Entry   Exit Operating Systems   Browsers   Referrers: Origin   Referring search engines   Referring sites Search Key phrases   Search Keywords Others: Miscellaneous HTTP Status codes   Pages not found www.intradatech.com

    20. AWSTATS Navigation: Visits duration File type Viewed   Full list Entry   Exit Operating Systems   Browsers   www.intradatech.com

    21. The correct E-Commerce system combined with a strategic marketing plan can create an online selling machine that does not need a vacation or gets sick. www.intradatech.com

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    23. E-Blasts reach current clients and potential customers with information about services and offers. www.intradatech.com

    24. AWSTATS When: Monthly history Days of month Days of week Hours Who: Countries   Full list   Robots/Spiders - Full list   Last visit Navigation: Visits duration File type Viewed   Full list Entry   Exit Operating Systems   Browsers   Referrers: Origin   Referring search engines   Referring sites Search Key phrases   Search Keywords Others: Miscellaneous HTTP Status codes   Pages not found www.intradatech.com

    25. AWSTATS Navigation: Visits duration File type Viewed   Full list Entry   Exit Operating Systems   Browsers   www.intradatech.com

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    31. Here are 7 questions that I ask before I hit the "publish" button: Have I read the post in its entirety after finishing it? Have I chosen my title carefully? Have I proofread it? Have I linked to one or more of my older posts? Have I made sure that all my links are working? Have I included a captivating image? Have I included one or more ways to engage with my readers? www.intradatech.com

    32. Choose a technology partner to help the company grow and get the biggest bang for its buck. Is technology the solution or a tool used to provide a result? Is the user experience created by a user or a programmer? Who is writing the content and what is their background? Sometimes smaller is better. Is SEO (Search Engine Optimization) part of the initial discussion? Is there a Strategic Plan for using the Internet? How does your vendor explain your business? Take advantage of FREE Website Audits and Analysis services. When quoted a price, discuss ROI goals. Check References and ask questions at the result level. www.intradatech.com

    33. There’s a saying that I’m sure you know – “those that fail to plan, plan to fail”. A SUCESSFUL Internet Marketing campaign requires a plan. www.intradatech.com

    34. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 Check out our Search Engine Optimization Starter Guide! Google Webmaster Guidelines Google 101: How Google crawls, indexes and serves the web. World Wide Web Consortium (W3C) www.w3.org W3C develops technical specifications and guidelines through a process designed to maximize consensus about the content of a technical report, to ensure high technical and editorial quality, and to earn endorsement by W3C and the broader community. Social Networks Manage multiple Twitter, Facebook, LinkedIn or Ping.fm accounts in one easy to use interface. http://hootsuite.com/ http://www.google.com/analytics/ WebPosition http://www.webposition.com/ David Steele, Partner djsteele@intradatech.com