The Ultimate Guide to Choosing the Best Face Serum

1. The Ultimate Guide to Choosing the Best Face Serum

2. INTRODUCTION A high-performing skincare routine begins with choosing the right products. And a core essential? A quality face serum. Serums work by providing active ingredients in a concentrated formula — designed to deeply penetrate and target your skin. With so many choices, how do you decide which option is best? Our Daily PM Calming Serum is a probiotic serum — formulated with active ingredients that work while you sleep, such as a Ceramide Complex for skin barrier strengthening, Oat Beta-Glucan Extract for soothing and reducing redness, and a Probiotic Complex for supporting your skin’s microbiome. Similar to the AM Serum, it’s dermatologically tested and designed for all skin types. Choosing the best face serum is important to keep your skin hydrated, bright and healthy.Below we’ll take a look at how to choose the best face serum — exploring ingredients, application, and benefits for your skin type.

3. Why Do You Need a Face Serum? • Serums are designed to penetrate deeper than moisturisers — to deliver high concentrations of quality ingredients that reach multiple layers of your skin. They are effective at targeting specific skin concerns and work more quickly due to their lightweight texture. Containing actives, vitamins, and nutrients, a good face serum will address concerns around skin hydration, ageing, texture, and brightness. Serums are designed for layering — they should be applied after cleansing, and followed-up with a moisturiser added on top. • Main advantages of applying a serum: • Deep hydration — Maintains moisture to keep your skin supple and soft. • Anti-ageing properties: Helps to minimise fine lines and wrinkles. • Enhancing qualities — Addresses dark spots and evens your skin tone. • Fast absorption: Allows for active ingredients to penetrate rapidly and directly. • Works well with other skincare products — Layers well with your moisturiser added on top.

4. How to Choose the Best Face Serum for Your Skin • Below, we’ve identified some core steps to help when selecting the best face serum for your needs. • 1. Identify Your Skin Type • To choose the right serum, start by identifying your skin type. • Dry skin — look for a hydrating serum. • Oily skin — look for a lightweight, non-greasy formula. • Sensitive skin — look for gentle ingredients and dermatological testing. • Combination skin — look for a balanced and gentle formula. • Normal skin — look for active ingredients that work best for your specific skin concern. • At dussl, we’ve designed our Daily AM Energising Serum and Daily PM Calming Serum to work for all skin types. Both formulas are lightweight, fast absorbing, and have a milky texture that moisturises, without adding any greasiness to your skin. • 2. Look for Key Ingredients • By their very nature, serums are packed full of different ingredients that perform specific functions. Consider your skincare goal(s) when selecting the best ingredients for your needs. • Some standout ingredients: • Hyaluronic Acid — this can appear in multiple forms and is designed to hydrate, moisturise, and provide anti-aging benefits. • Niacinamide — this helps to brighten, regulate oil, reduce the appearance of pores, and enhance your skin barrier function. • Vitamin C — this helps to target and fight dark spots to illuminate your skin. • Retinol — this helps to improve skin texture, reduce wrinkles, and target acne. • Ashwagandha: this helps with anti-aging, reducing stress on your skin, and protecting against free radicals. • For all skin types, we recommend choosing a hydrating serum that contains additional active ingredients to target your areas of focus/ concern. As all skin types should be hydrated as part of a well-rounded skincare routine. • 3. Consider Your Skin Concerns • Serums can help to target different skin issues. Think about your needs when selecting a serum that best suits your requirements: • Dehydration — lack of moisture/ elevated dryness. Look for ingredients such as Hyaluronic Acid, Glycerin, and Panthenol (Provitamin B5). • Hyperpigmentation — uneven skin tone and visible dark spots. Look for ingredients such as Vitamin C, Niacinamide, and Licorice Root Extract. • Ageing — fine lines and wrinkles. Look for Retinol, Peptides, and Ceramides. • Dullness — uneven texture and tired-looking skin. Look for Vitamin C, Niacinamide, and Hyaluronic Acid. • Sensitivity — redness and irritation. Look for Oat Beta Glucan, Allantoin, and Chamomile Extract. • dussl’s Daily AM Energising Serum and Daily PM Calming Serum are focused on incorporating many active ingredients into a singular powerful formula — designed to target key areas of concern, protect your skin barrier function, and moisturise with every application. • 4. Check the Texture and Absorption • Serums should feel lightweight and ideally be designed for instant absorption. Avoid heavy formulas and those that aren’t non-comedogenic, as they may clog your pores. The best face serum should not leave any oily residue and should absorb quickly — with an invisible, matte-finish; to set the foundation for your next skincare step (applying a moisturiser). • dussl’s serums have been formulated as non-greasy, and are designed to disappear immediately after application.

5. How to Apply Face Serum for Maximum Benefits Correct application of a serum increases its effectiveness. Follow these easy steps below for best results: Step 1 — Cleanse your face with a gentle and hydrating cleanser. Step 2 — Pump a few drops of serum onto clean fingertips, and gently massage into your face and neck. Step 3 — Wait for absorption; let the serum thoroughly penetrate into your skin, before your final step. Step 4 — Apply a moisturiser with SPF in the morning (this is key to protect your skin against UV damage, pollution, and blue light throughout the day). Or if applying an evening serum before bed, follow-up by adding a night cream or hydrating gel layer on top for extra hydration.

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