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• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com.
• Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS).

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OTT & Multiscreen - 10 - Entertainment Streaming Behaviors


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    Presentation Transcript
    entertainment streaming behaviors

    Entertainment

    Streaming

    Behaviors

    Gabriel Dusil

    www.linkedin.com/in/gabrieldusil

    dusil.com

    gabriel@dusil.com

     1

    © 2015  gabriel@dusil.com

     www.dusil.com

    entertainment streaming behaviors download

    Entertainment Streaming Behaviors

    Download the Recorded Video Presentation

    or the Native PowerPoint Slides, here:

    • http://dusil.com/

     2

    © 2015  gabriel@dusil.com

     www.dusil.com

    agenda cobs

    Agenda - COBS

    Opportunities

    Behaviors

    Challenges

    Strategies

     3

    © 2015  gabriel@dusil.com

     www.dusil.com

    behavior cutting the cord

    Behavior – Cutting the Cord

    Global

    Subscription

    Changes

    Spending

    Unchanged

    63%

    Saving Money

    Reduced

    Spending

    8%

    Not Watching Enough TV

    Cut the

    Cord

    Eliminated

    Spending

    7%

    Only Using Internet Services

    Reduced

    Spending

    Reasons

    No Suitable Packages

    Increased

    Spending

    22%

    0%

    20%

    40%

     4

    © 2015  gabriel@dusil.com

     www.dusil.com

    Ericsson - TV & Video, Changing the Game ('12)

    behavior pay tv vs the internet

    Behavior – Pay-TV vs. the Internet

    Cord cutters

    Cord-nevers

    Cord shavers

     5

    © 2015  gabriel@dusil.com

     www.dusil.com

    behavior average time spent per device

    Behavior – Average Time Spent per Device

    Average Hours Watching Video per Week

    TV-screen

    Desktop PC

    Laptop

    Smartphone

    Tablet

    Portable Player

    In-home

    Out-of-home

    Other screen

    0

    4

    8

    12

    hours

     6

    © 2015  gabriel@dusil.com

     www.dusil.com

    Ericsson - TV & Media (13.Aug) – Average viewing in 12 Markets: US, UK, China,

    Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, Italy

    broadcast tv broadcast tv

    Broadcast TV

    Broadcast TV

     7

    © 2015  gabriel@dusil.com

     www.dusil.com

    over the top

    Over the Top

    CDN

    Transit

    Providers

    Aggregators

    Access

    Providers

     8

    © 2015  gabriel@dusil.com

     www.dusil.com

    broadcast tv

    Broadcast TV

    Over the Top

     9

    © 2015  gabriel@dusil.com

     www.dusil.com

    behavior live vs vod by device

    Behavior –

    Live vs. VOD

    by device

    Live content is mainly

    on TVs or Desktop PC’s

    Tablets & mobiles are

    reserved for shorter

    content

     10

    © 2015  gabriel@dusil.com

     www.dusil.com

    Ooyala - Video Index Report (13.Q1)

    CTV = connected TVs, GC = Game consoles

    behavior entertainment by device

    Behavior – Entertainment

    by Device

    Apple Devices

    produce

    nearly half of TV

    play requests

     11

    © 2015  gabriel@dusil.com

     www.dusil.com

    Adobe - U.S. Digital Video Benchmark (13.Q4)

    behavior 2 nd screen opportunities

    Behavior – 2nd Screen Opportunities

    Share of Responses (%)

    2nd Screen

    Opportunities

    Movies, reality TV,

    drama, comedy, etc.

    have the biggest

    engagement

    for 2nd screen

    30%

    20%

    10%

    0%

     12

    © 2015  gabriel@dusil.com

     www.dusil.com

    Informia - Future of TV, Strategies for

    Becoming Connected (12.Mar)

    behavior popular activities on 2nd screen

    Behavior – Popular Activities on 2nd Screen

    Read email while watching TV

    63%

    Using Apps or browse the Internet to kill time

    56%

    Using Apps or browse the Internet to find Info

    49%

    Use Social forums while watching TV

    40%

    Discuss content online

    29%

    Watch 2 or more programs

    25%

    14%

    Compete with others watching the same show

    14%

    Watch show from two camera angles

    Interact with show through voting or sports betting

    13%

     13

    © 2015  gabriel@dusil.com

     www.dusil.com

    behavior social networking

    Behavior – Social Networking

     14

    © 2015  gabriel@dusil.com

     www.dusil.com

    Ericsson - TV & Video '11

    (Consumer trends, Global, Nov '11)

    behavior video recommendations

    Behavior - Video Recommendations

    Advice from Friends & Family

    Recommendations based on Past

    Latest Releases

    User Ratings

    Friends currently watching...

    Other users also watched…

    Most Popular Statistics

    Expert Recommendations

    Most Useful

    Recommendations

    0%

    20%

    40%

     15

    © 2015  gabriel@dusil.com

     www.dusil.com

    Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

    behavior services most worthwhile purchasing

    Behavior –

    Services

    Most

    Worthwhile

    Purchasing

    Video on Demand

    Excellent quality (HD)

    Theatrical to TV

    Extreme Quality (4K)

    Ad or Commercial Free

    À la carte Content

    Standard quality (SD)

    Wireless Home

    A Lot of TV Channels

    Internet on the TV

    Super Simple Interface

    Interactive TV

    0%

    10%

    20%

    30%

     16

    © 2015  gabriel@dusil.com

     www.dusil.com

    behavior enterprise video content

    Behavior – Enterprise Video Content

    Content

    Response

    Duration

    Product demos

    89%

    3- 5 minutes

    % respondents

    preferring to

    view video content

    for specific kinds

    of information:

    Case studies

    84%

    9 minutes

    Video white papers

    84%

    10-19 minutes

    Conference preso

    10-19 minutes

    82%

    Testimonials

    73%

    3 min. or less

     17

    © 2015  gabriel@dusil.com

     www.dusil.com

    http://www.idgconnect.com/video

    www linkedin com in gabrieldusil dusil

    www.linkedin.com/in/gabrieldusil

    dusil.com

    gabriel@dusil.com

     18

    © 2015  gabriel@dusil.com

     www.dusil.com

    synopsis entertainment streaming behaviors check

    Synopsis – Entertainment Streaming

    Behaviors

    Check out other white papers, video presentations, and opinion pieces from

    my blog “Digital Video for a Digital Generation": dusil.com. In case you're

    interested, I also run a separate personal blog at gabrieldusil.com.

     Building a new Video Streaming service starts from understanding the market

    landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses,

    Opportunities & Threats. But dissecting the challenges in the Video streaming

    industry is about understanding problems, before a solution can be formulated.

    Creating a gap-analysis is the next step in recognizing opportunities in this rapidly

    changing market space. Then, examining subscriber behavior ensures that we look

    through the lens of the consumer. Once those steps are completed, we can

    formulate a strategy to build an innovative and competitive video streaming service.

    This presentation takes a modern market approach for video streaming through an

    assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)

     19

    © 2015  gabriel@dusil.com

     www.dusil.com

    tags entertainment streaming behaviors 2nd screen

    Tags – Entertainment Streaming

    Behaviors

    2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM,

    dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming

    Challenges, Entertainment Streaming Opportunities, Entertainment Streaming

    Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen,

    Online Video Platform, OTT, Over the Top Content, OVP, Recommendation

    Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart

    TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere,

    Video Streaming

     20

    © 2015  gabriel@dusil.com

     www.dusil.com