1 / 29

MSFS 556: Social Media in Business, Development, and Government

Social Media and Political Activism. James Chen. April 6, 2009. MSFS 556: Social Media in Business, Development, and Government. Overview. Politics and social media theory The Four C’s of Social Media Yochai Benkler’s “Networked Public Sphere” Country-level factors Case Studies

dusan
Download Presentation

MSFS 556: Social Media in Business, Development, and Government

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Social Media and Political Activism James Chen April 6, 2009 MSFS 556: Social Media in Business, Development, and Government

  2. Overview • Politics and social media theory • The Four C’s of Social Media • Yochai Benkler’s “Networked Public Sphere” • Country-level factors • Case Studies • U.S.: Barack Obama presidential campaign • China: Charter 08, human flesh search engines, cyber-nationalism, Internet censorship • Election campaigns in India and Taiwan MSFS 556: Social Media in Business, Development, and Government

  3. Politics and Social Media Theory The Four C’s • Content • Collaboration • Community • Cumulative value MSFS 556: Social Media in Business, Development, and Government

  4. Politics and Social Media Theory Yochai Benkler’s “Networked Public Sphere” • The public sphere before social media • Enabling technologies and their effects • What social media changes MSFS 556: Social Media in Business, Development, and Government

  5. Politics and Social Media Theory Country-level Factors • Level of Internet and social media adoption • Degree of political openness MSFS 556: Social Media in Business, Development, and Government

  6. Case Study: United States Internet and Social Media Adoption • 73% of U.S. population is online: 220 million Internet users • 60% read blogs, 43% use social networking services, 74% watch online video clips Political Openness • Wide latitude for political expression and organization MSFS 556: Social Media in Business, Development, and Government

  7. Barack Obama Presidential Campaign MSFS 556: Social Media in Business, Development, and Government

  8. Barack Obama Presidential Campaign MSFS 556: Social Media in Business, Development, and Government

  9. Barack Obama Presidential Campaign MSFS 556: Social Media in Business, Development, and Government

  10. Barack Obama Presidential Campaign MSFS 556: Social Media in Business, Development, and Government

  11. Barack Obama Presidential Campaign MSFS 556: Social Media in Business, Development, and Government

  12. Barack Obama Presidential Campaign MSFS 556: Social Media in Business, Development, and Government

  13. Barack Obama Presidential Campaign • Houdini Project • Vote tracking database • Real-time updating MSFS 556: Social Media in Business, Development, and Government

  14. Social Media and the Right MSFS 556: Social Media in Business, Development, and Government

  15. Social Media and the Right MSFS 556: Social Media in Business, Development, and Government

  16. Case Study: China Internet and Social Media Adoption • 26% Internet penetration rate – 298 million Internet users • 54% of netizens are bloggers, 75% use instant messaging, 19% use social networks, 67% view online videos • Political Openness • Limited room for political expression • Tight government control of Internet MSFS 556: Social Media in Business, Development, and Government

  17. Charter 08 • Published on the Internet in December 2008 • Call for legal reforms, human rights protections, political freedoms, and democracy • 303 original signers, 8,100 additional signatures after release MSFS 556: Social Media in Business, Development, and Government

  18. Charter 08 Government Response • Arrest of Liu Xiaobo • Police questioning of other signers • Removal of charter text and references online Current Status • Most Chinese have not heard of Charter 08 • No significant follow-up activity MSFS 556: Social Media in Business, Development, and Government

  19. Human Flesh Search Engines MSFS 556: Social Media in Business, Development, and Government

  20. Cyber Nationalism MSFS 556: Social Media in Business, Development, and Government

  21. Internet Censorship • Conventional Tactics • Blocking • Keyword filtering • Modified search results • Updated Tactics • 50 cent party • Selective filtering MSFS 556: Social Media in Business, Development, and Government

  22. Case Study: India Internet and Social Media Adoption • 4.5% Internet penetration rate: 49 million Internet users • Most popular social media services: Orkut, YouTube, blogs Political Openness • Civil and press freedoms enshrined in law, but they are threatened by extremists MSFS 556: Social Media in Business, Development, and Government

  23. Parliamentary Elections MSFS 556: Social Media in Business, Development, and Government

  24. Parliamentary Elections MSFS 556: Social Media in Business, Development, and Government

  25. Parliamentary Elections MSFS 556: Social Media in Business, Development, and Government

  26. Case Study: Taiwan Internet and Social Media Adoption • 66% of population online: 15 million Internet users • Most visited website last year was a blog hosting service. IM, video sharing, and photo sharing are also all popular. Political Openness • Wide room for political expression and activity since democratic transition. MSFS 556: Social Media in Business, Development, and Government

  27. Legislative By-election MSFS 556: Social Media in Business, Development, and Government

  28. Legislative By-election MSFS 556: Social Media in Business, Development, and Government

  29. Conclusions • Social media’s disruptive potential • Local context matters • Social media in closed societies MSFS 556: Social Media in Business, Development, and Government

More Related