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Step Café

Step Café is an online store offering discount cosmetics targeting women in their 30s and 40s in Japan. Founded by a husband and wife, the store's capital is 4 million yen with yearly sales of 10 million yen. Utilizing B2C e-commerce, the store offers a range of products and services with a focus on customer satisfaction. By leveraging technologies like email and the internet, Step Café aims to increase sales and expand its online presence. With a clear business flow and electronic commerce strategy, Step Café aims to grow its business by increasing product offerings and enhancing customer awareness.

duncan-bernard
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Step Café

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Presentation Transcript

  1. Step Café Group 2

  2. Introducing the store 1/2 • Form of sales Only EC（Electronic Commerce）, not retail • Products and services Discount cosmetics • Number of employees 2(wife and husband) • Store capital 4million yen • Yearly sales 10million yen

  3. Introducing the store 2/2 • Targeting customers Women, 30s and 40s age in Japan • EC category B2C • Technologies in use. E-mail, HP (Internet) • Measure of transportation other company delivery service (Yamato) manager

  4. Business flow 1/2 • Process of settlement: Buying goods(Customer side) order to buy for unused cosmetics→ （Step café side）add value to the cosmetics→（C）pre-permission & transport cosmetics→ (S) assess to the cosmetics & confirmation → （C） final decision→ (S) payment money

  5. Business flow 2/2 • Process of settlement: Selling goods （Step café side）exhibit cosmetics on HP →(Customer side) select & order cosmetics 　　　→(S) confirmation about order 　　　→ （C）payment money 　　　→ (S) transport goods

  6. Electronic Commerce 1/2 • Rate of EC in total sales １００％ • Resources allocated for EC cost of transportation (6%) cost of advertisement (2%) cost of fee (4%)

  7. Electronic Commerce 2/2 • How was the EC developed Help from Chamber of commerce • Current objectives of EC Increasing sales & access to HP • Future objectives of EC To employ staffs

  8. SWOT ☆Strengths ・ low price compares with shop price ☆Weakness ・It’s difficult to be known by customers ☆Opportunities ・ existing rival corporations are little ・ There are much potential ☆Threats ・follower can start resemble business easily

  9. Subject • The necessary for growth To increase kind of handling goods To be known Step Café’s HP for more

  10. END

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