BEST DIGITAL MARKETING TRAINING INSTITUTE IN CHENNAI - FITA ACADEMY - PowerPoint PPT Presentation

advanced digital marketing training for your n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
BEST DIGITAL MARKETING TRAINING INSTITUTE IN CHENNAI - FITA ACADEMY PowerPoint Presentation
Download Presentation
BEST DIGITAL MARKETING TRAINING INSTITUTE IN CHENNAI - FITA ACADEMY

play fullscreen
1 / 23
BEST DIGITAL MARKETING TRAINING INSTITUTE IN CHENNAI - FITA ACADEMY
34 Views
Download Presentation
dumonap
Download Presentation

BEST DIGITAL MARKETING TRAINING INSTITUTE IN CHENNAI - FITA ACADEMY

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. ADVANCED DIGITAL MARKETING TRAINING FOR YOUR GROWTH

  2. FITA is leading Digital marketing training Company a division of infiniX – India’s leading Digital Marketing Agency . Digital Marketing Course offered at FITA is devised with best practices recommended by Google and other leading search engines. Our strategies are devised with many years of experience. We are passionate about Digital Marketing and that’s why our strategies WORK! We are sure our sound knowledge and effective Digital Marketing principles will turn you into a Digital Marketing Professional.

  3. LEARN FROM THE DIGITAL MARKETING EXPERTS http://www.infinix.in/ Ph: +91 90036 23340

  4. TRAINER: Venkatesh is the founder and Director at FITA and infiniX. He is an accomplished professional with 10+ years of broad experience in Digital Marketing, Consulting and Project management encompassing Strategic planning, Process setup and Training. He lived in Boston for about 4 years and has participated in numerous Digital Marketing Conferences and has offered seminars to many corporate clients in United States and other countries. He has also travelled to other major countries like Singapore, Malaysia, Germany and France and has offered trainings in Digital Marketing. He has offered consulting services to numerous corporate clients ranging from fortune 500 companies like Citibank to domestic clients spanning across different domains. Connect with Venkat in Linkedin

  5. AGENDA: DIGITAL MARKETING LANDSCAPE DRIVING MORE BUSINESS THROUGH - SEO GOOGLE SEARCH CONSOLE/ WEBMASTER GOOGLE ANALYTICS GOOGLE MY BUSINESS / LOCAL LISTING PAY PER CLICK/ ADWORDS VIDEO / YOUTUBE OPTIMIZATION EMAIL MARKETING DIGITAL MARKETING TOOLS SOCIAL MEDIA MARKETING

  6. OUR GOAL:

  7. OUR STUDENTS ARE WORKING IN:

  8. MODULE 1: DIGITAL MARKETING LANDSCAPE • Digital Marketing Overview • Campaign Goals • Digital Marketing Channels • Developing a Digital Marketing Plan

  9. MODULE 2: SEARCH ENGINE OPTIMIZATION • Search Engines Overview: • Search Engines • Popular Search Engines • How Search Engines work? • Introduction to SEO • Goals of SEO • Search Engine Guidelines • On-page & Off-Page Overview • White Hat, Black Hat and Grey Hat – Pros & Cons

  10. MODULE 2: SEARCH ENGINE OPTIMIZATION • Keyword Research: • Researching Potential Keywords • Google Keyword Planner Tool • Finalizing your MONEY keywords • Preparing SEO Plan: • On Page Optimization: • Other training institutes cover 15-20 techniques; we have about 35+ techniques that we found with our vast experience. • Off Page Optimization: • 15+ successful back-linking strategies will be handled (This will take about 8 hours)

  11. MODULE 2: SEARCH ENGINE OPTIMIZATION • Expert Link Building Techniques: • Link Exchange • Link Wheel • Link Pyramid • Competitor Analysis Using Tools • Future SEO Techniques: • Google Authorship • Schema.org • Website Audit • How to recover from Google Penalty

  12. MODULE 3: SEARCH ENGINE OPTIMIZATION • Blog Marketing: • Introduction to Blogs • Creating Blogs • Attracting Visitors • Periodic Posting • How to be Google Algorithms Proof: • Caffeine Algorithm • Panda Algorithm • Penguin Algorithm • EMD Algorithm • Page Layout Algorithm • Mobile Friendly Algorithm • Other Latest Algorithms

  13. MODULE 3: GOOGLE WEBMASTER / SEARCH CONSOLE • Adding a Property • Search Appearance: • Structured Data • Data highlighter • HTML Improvements • Sitelinks • Search Traffic: • Search Analytics • Links to your Site • Internal Links • Manual Actions • Targeting • Mobile usability

  14. MODULE 3: GOOGLE WEBMASTER / SEARCH CONSOLE CONTINUED: • Google Index: • Index Status • Content Keywords • Blocked Resources • Remove URLs • Crawl: • Errors • Stats • Sitemaps • Fetch & Render • Security Issues

  15. MODULE 4: GOOGLE ANALYTICS • Introduction to Web Analytics • Analytics Account Setup • Analytics Tracking • Properties • Understanding Key KPIs • Reports

  16. MODULE 5: GOOGLE MY BUSINESS • Creating Google Listing • Optimizing the local listing • Creating Citations • Reviews • Location

  17. MODULE 6: PPC / SEM • SEM/PPC Overview • Creating a PPC Campaign • Ad Groups & Keywords • Creating Text Ads • PPC Budgeting • Bid Management • Optimizing PPC Campaign • Mastering Search & Display Network • Creating Image Ads • Placement Targeted Marketing • Remarketing

  18. MODULE 7: VIDEO /YOUTUBE OPTIMIZATION • Video Optimization Introduction • Video Platforms • Creator Studio • YouTube Channel • Creating Videos • Playlist • Advanced Video Optimization Techniques • YouTube Analytics • Best Practices

  19. MODULE 8: EMAIL MARKETING • Email Marketing Landscape • Email Service Providers • Designing Effective Email Marketing Campaign • Building Email List • Maintaining & Managing Email Database • Creating Actionable Email Content • Reports & Measuring Campaign Success

  20. MODULE 9: SOCIAL MEDIA MARKETING • Social Media Channels • Facebook Marketing • Twitter Marketing • LinkedIn Marketing • Emerging Social Media Channels

  21. MODULE 10: DIGITAL MARKETING TOOLS • Keyword Research Tools • Rank Tracker Tools • Website Audit Tools • On-page Optimization Tools • Competitor Analysis Tools • Backlink Research Tools • Email Marketing Tools • Content Creation Tools • Social Media Tools

  22. DURATION: 40 HOURS COST: Rs 15,000 + 14.5% TAX

  23. QUESTIONS? fitaacademy@gmail.com jeevan.fita@gmail.com venkat@fita.in 98417 46595 81443 36262 90036 23340