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Opportunities accros the board enquiries@eusmecentre.org.cn www.eusmecentre.org.cn. A project funded by the European Union. A rapidly growing economy. But China has also been affected by the global downturn.

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slide1

Opportunitiesaccrostheboard

enquiries@eusmecentre.org.cn

www.eusmecentre.org.cn

A project funded by the European Union

a rapidly growing economy
A rapidly growing economy...

But China has also been affected by the global downturn.

China took over Japan in 2011 to become the second biggest economy worldwide. The Chinese economy is now projected to take over the US economy by 2020, becoming the world largest economy.

Source: http://nationalinterest.org/commentary/china-trounce-us-next-decade-5573

more people with money to spend
More people with money to spend

Per capita disposable income of urban consumers will reach EUR 6,000 by 2020. That will be close to the current standard of living in South Korea but still a long way from that in developed countries.

Source UKTI: Discovering high Growth

McKinsey, Meet the 2020 Chinese consumer

drivers urbanisation
Drivers: Urbanisation
  • Urbanisationof China’s population: 49.7% now live in cities, compared with just ~20% in 1982.
  • From 2010 to 2025, 300 million Chinese now living in rural areas will move into cities.

Source: Ministry of Housing and Urban-Rural Development

slide6

China’s regional cities

  • In total these 12 “City Clusters” account for 63 per cent of the national population with an average of 65.4 million people per cluster.
  • For sales, a key attractiveness of “City Clusters” is the ease of access to a large population within a defined area generating sales efficiency.

Source: Opportunities for UK Business in China’s Regional Cities, 2011

lack of true innovation
Lackoftrue innovation
  • The technological products are largely developed incrementally (no disruptiveinnovation).
  • Thenewinventions are often „only“ refinements of imported pre-existing technologies.
  • “Import/assimilate/re-innovatemodel” does not foster a climateoforiginalinnovation
what does this all mean
What does this all mean?

11.7 million passenger cars sold in 2010, China the world largest auto market

The world’s largest market for luxury goods by the end of the decade

859 million mobile phone users, largest phone market in the world

Second largest online retail market in terms of value after the US

Accounted for more than half of the total world consumption of cement in 2010 (1.8 billion tonnes)

Source UKTI: From Surviving to Thriving; McKinsey China Consumer Spending Survey 2011; CLSA Dipped in Gold: Luxury Lifestyles in China/HK; www.worldcoal.org/coal/uses-of-coal/

challenges
Challenges

Source: Opportunities for UK Business in China’s Regional Cities, 2011