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Creating an Attractive Site

Creating an Attractive Site. How will your site look. Think about what your customers are seeking and what type of Web site they find attractive. . Color Consistency. Consistent Color Theme. Changes in page color and imagery cause users to become confused.

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Creating an Attractive Site

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  1. Creating an Attractive Site How will your site look. Think about what your customers are seeking and what type of Web site they find attractive.

  2. Color Consistency • Consistent Color Theme. • Changes in page color and imagery cause users to become confused. • Use colors that are pleasing to the eye and reflect your companies image. • Don’t count on your selected colors looking the same when displayed on another person’s monitor. • Stick to the browser safe palette of 216 colors.

  3. Background Color • The most important use of color on your Web page. • White or off white are recommended due to its high readability levels. • Contrast is the difference between two related elements such as text and background. • Balanced contrast increases the readability of a Web site. Too much or too little contrast makes the page difficult to read and can cause eyestrain.

  4. Visual Balance • Make sure there is a proper balance of text, graphics, and blank space (called white space) on your pages. • A page with too many graphics is cluttered and slow to download. • Too much text can make a site difficult to read. • Minimize your graphics and text, use white space for areas for the eye to rest. • Balance of text, graphics, and white space heightens readability.

  5. Graphics • Graphics are the most powerful way to send information over the Internet. • Graphics help create Web sites that effectively present products and services. • Proper use of graphics can make a Web site look and feel like a magazine, offering colorful illustrations and powerful images instead of just plain text.

  6. File Types • JPEG ~ Photos • GIF ~ Banners, Logos, Icons, Buttons • Consider resolution • For Web pages 72 pixels per inch is ideal

  7. Fonts • Different fonts convey different moods to the readers. • Choosing an appropriate font helps create the right image for your Web site. • Not all computers can read all fonts, use a more common font than an exotic one. • Point size will matter. Too small, difficult to read. Too large, difficult to fit all information on page. • Three elements must work in unison: Font style, point size, and the amount of information presented on the page.

  8. Buttons • Help visitors navigate quickly. • GIF file for visitors to click on. • Buttons help visitors find what they are seeking. • Use at the top and/or sides to attract attention. • Use text links at the bottom of the page-just in case the buttons don’t display.

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