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This program explores the relationship between climate change behaviors and greenhouse gas emissions in Scotland. While production-based emissions have decreased by 10% (1995-2006), consumption-based emissions have risen by 15%. The program aims to identify key behaviors influencing emissions, barriers to change, and effective interventions through targeted communication and engagement. Key outputs include behavior change audits, policy recommendations, and communication strategies to promote sustainable practices within households, communities, and workplaces, contributing to Scotland's climate goals.
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Climate Change Behaviours Research Programme Jonathan Waite and Paul Tyrer Environment Social Research 5 May 2010
Structure • Background • Programme aims • Key themes • Use of research • Outputs
When measured on a domestic production basis, Scottish emissions appear to have fallen However, on a domestic consumption basis, emissions have risen Scottish production and consumption GHG emissions Consumption Between 1995 and 2006: emissions on a production basis have fallen by 10% emissions on a consumption basis have risen by 15% Production Emissions include removals due to Land Use, Land Use Change and Forestry Source: SEI and NAEI
Programme Aims • Key behaviours • Abatement potential • Drivers and barriers • Effective interventions • Communication and engagement
Research themes • Key behaviours • Individuals, Households, Communities • The Workplace • Communication and Engagement • Knowledge Transfer and Exchange
Programme Outputs • A Headline Behaviours Set for Scotland • Audits of behaviour change initiatives (SG, Europe and the Scottish workplace) • A set of tested policy ideas for encouraging individual and household behaviour change • A set of tested communications strategies • A range of knowledge transfer opportunities
Use of Research • Design and delivery of policy • Follow up to Report on Policies and Proposals • Public Engagement Strategy • Informing new Climate Change/Greener integrated marketing campaign
Working together? • Email PT comments on the workplan • Email comments on workplace study proposals (PT) • Join Scottish Environmental Social Evidence Network (SESEN) (JW) • Tell us what you’re doing!
Contacts: Jonathan Waite and Paul Tyrer Rural and Environment Analytical Services Scottish Government Jonathan.waite@scotland.gsi.gov.uk Paul.tyrer@scotland.gsi.gov.uk Jonathan: 0131 244 0093 Paul: 0131 244 7331