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Programmatic Advertising Trends 2011-2017: Market Spend & Forecast Analysis

Explore the growth and forecasts of programmatic advertising spend by key markets from 2011 to 2017. Dive into the percentage shares and trends in online display, video, and mobile ad spend, extracted from Magna Global's Adstats. Click for more details.

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Programmatic Advertising Trends 2011-2017: Market Spend & Forecast Analysis

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  1. Programmatic spend by key market, 2013 • 2013, % share. Total spend $12bnSource: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media trends

  2. Growth in programmatic spend by key market, 2013 • Yr-on-yr % change at current prices, 2013Source: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media trends

  3. Growth in the programmatic share of market, 2011-2013 • % share of total online display spendSource: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media trends

  4. Forecast programmatic spend by key market, 2017 • 2017, % share. Total spend $33bnSource: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media forecast

  5. Forecast programmatic share of market, 2017 • % share of total online display spend, 2017Source: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media forecast

  6. US programmatic spend: display (non-mobile), 2011-2013 • US$bnSource: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media trends

  7. US programmatic spend: mobile, 2011-2013 • US$mSource: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media trends

  8. US programmatic spend: video, 2011-2013 • US$mSource: Magna Global • Extracted from Adstats: Programmatic buying • To click through to article, use Slide Show view • Media trends

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