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1. ASSOCHAM Lokesh Bhan - HUBER+SUHNER Aug.28th, '09 1 INDIA STRATEGY
ELECTRONIC & INFORMATION
TECHNOLOGY HARDWARE
LOKESH BHAN
MANAGING DIRECTOR
HUBER+SUHNER ELECTRONICS PVT. LTD.
2. ASSOCHAM Lokesh Bhan - HUBER+SUHNER Aug.28th, '09 2 Value Proposition What is the value proposition India offers?
Are there any niche areas that we can dominate in the world production?
Who do we benchmark against??
Does it have to be competing against China or such countries?
How do we move away from being seen as a low cost manufacturing location: towards high quality led by intellectual capital
3. ASSOCHAM Lokesh Bhan - HUBER+SUHNER Aug.28th, '09 3 KEY ISSUES Inadequacy of policy initiatives
Absence of strategic market plan and international ‘Branding’
Low level of technology
Inadequate investment in R & D
Poor basic infrastructure
Competitive product pricing
Lack of strong domestic market growth trend
Lack of global strategic partnerships
4. ASSOCHAM Lokesh Bhan - HUBER+SUHNER Aug.28th, '09 4 Switzerland (A scenario) A Comprehensive Plan:
Skilled craftsmen – special training
Knowledgeable Designers
High quality equipment and Machinery
Strong processes and adherence to it
Commitment towards quality
Long term sustainable business model
5. ASSOCHAM Lokesh Bhan - HUBER+SUHNER Aug.28th, '09 5 KEY RECOMMENDATIONS Identify vision and strategic growth plan
Take policy initiatives, support new technologies, industries like SOLAR and WIND
Invest in R&D or disseminate of R&D wherever it exists
Develop clusters and develop infrastructure support
Reducing operational costs of manufacturing
Promoting India as an ideal destination for Electronics Hardware Industry – ‘BRAND INDIA’
Identify thrust areas and develop incubators
Skill development for operators / workers / designers
Developing mass production capacities
Global partnerships for rapid tech. acquisitions
6. ASSOCHAM Lokesh Bhan - HUBER+SUHNER Aug.28th, '09 6
THANK YOU